What are the responsibilities and job description for the Digital Marketing Director position at LubriSynHA?
**Job Summary:**
LubriSynHA is a leading manufacturer of natural health solutions for people, pets, horses, and livestock. Our company has multiple product lines that we sell both B2B and B2C.
We are seeking a skilled Digital Marketing Manager to assist with the development and execution of our digital marketing efforts within the different product lines.
Key Responsibilities:
- Manage and optimize digital ad campaigns to drive conversions and generate revenue across various platforms, including Google Ads, YouTube, Meta, and Amazon.
- Develop and execute comprehensive digital marketing plans across multiple channels, such as search engine marketing, social media, and email marketing.
- Utilize marketing automation tools to streamline marketing processes and improve campaign efficiency.
- Collaborate with cross-functional teams to develop and execute campaigns that drive business results.
- Perform basic graphic design tasks using Canva.
- Assist in website/system development and optimization, including site updates and SEO.
- Assist in marketing list management and development using Hubspot.
- Landing page, email, and form development.
- Assist in analyzing email marketing efforts and work to make improvements in outbound communications.
- Maintain and analyze campaign performance using Google Analytics and other metrics, making data-driven decisions to optimize campaigns.
- Social media content creation, daily posts/scheduling, ads, and video production.
- Attend company events and trade shows when required, involving occasional travel.
