Digital Marketing Manager

Job Summary:

LubriSynHA is a company based in Simpsonville, KY that develops and manufactures natural health solutions for people, pets, horses, and livestock. We have multiple products lines that we sell both B2B and B2C. We are currently seeking a digital marketing manager to assist with the development and execution of our digital marketing efforts within the different product lines.

Duties:

- Manage and optimize digital ad campaigns to drive conversions and generate revenue. Platforms include : Google Ads, YouTube, Meta, & Amazon

- Develop and execute comprehensive digital marketing plans across multiple channels, including search engine marketing, social media, and email marketing.

- Utilize marketing automation tools to streamline marketing processes and improve campaign efficiency.

- Collaborate with cross-functional teams (Amazon) to develop and execute campaigns that drive business results.

-Perform Basic Graphic Design (Canva)

-Assist in website/system development & optimization (site updates & SEO)

- Assist in Marketing List Management & Development (Hubspot)

- Landing Page, Email, Form Development

-Assist in analyzing email marketing efforts and work to make improvements in outbound communications.

- Monitor and analyze campaign performance using Google Analytics and other metrics, making data-driven decisions to optimize campaigns.

- Social Media

• Content Creation
• Daily Posts/Scheduling
• Ads
• Video

-Attend company events/trade shows when needed (no more than 2-3 events per year) where some travel will be required

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- At least 5 years of experience in digital marketing, with a focus on search engine marketing, social media management/ads, and content management systems.

- Knowledge of Google Ads, including campaign structure, ad targeting, and bid management.

- Experience with Hubspot, Shopify, Canva

- Experience with HTML, JavaScript is encouraged but not required

- Excellent communication and project management skills.

- Ability to work independently and as part of a team to achieve marketing goals.

- Strong attention to detail and ability to meet deadlines.

-Must LOVE animals (we have a dog friendly office)

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Professional development assistance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Google Ads: 3 years (Required)

Ability to Commute:

• Simpsonville, KY 40067 (Required)

Ability to Relocate:

• Simpsonville, KY 40067: Relocate before starting work (Required)
• Work Location: In person