What are the responsibilities and job description for the Web/Content Development, Marketing and Sales - Marketing Product Manager position at Lucid Consulting, LLC?
About the job Web / Content Development, Marketing and Sales - Marketing Product Manager
Typical Day in the RolePurpose of the Team : This team, the global devices marketing team, is responsible for providing marketing support for all Xbox devices, including consoles, accessories, and future devices. They oversee both first-party and third-party devices, with a specific focus on the Design for Xbox program.Key projects : This role will primarily support the third-party space within the Design for Xbox program. The responsibilities include 1) Supporting OEM partners with marketing efforts for their products 2) Managing go-to-market planning and activations 3) Drafting presentations and reports on the performance of past campaigns and product launches 4) Synthesizing and providing insights from received information and data 5) Assisting with sample management and shipping for marketing campaignsTypical task breakdown and operating rhythm : The role will consist of 30% of meetings, 20-30% managing partner communications for the Design for Xbox program and internal team emails 3) 50-60% working on various projects, ensuring clarity on priorities and tasks
Compelling Story & Candidate Value PropositionWhat makes this role interesting? - This role provides the opportunity for career growth and professional development.Unique Selling Points : 1) working within the dynamic and exciting gaming industry, specifically with the Xbox brand 2) Collaborating with smart and passionate individuals in the gaming space 3) Opportunities to learn, gain new experiences, and potentially grow your career within Microsoft 4) Being part of a top brand in the gaming industry, which is highly attractive to many candidates
Top 3 Hard Skills Required Years of Experience1. Minimum 8 years experience with visual storytelling.2. Minimum 8 years experience with great strategic marketing skills and communication skills3. Minimum 8 _ years experience with MS office suite (PowerPoint, Word, Outlook, Teams)
Hard Skills AssessmentsExpected Dates that Hard Skills Assessments will be scheduled : ASAP.
Responsible to drive product value proposition design working closely with product development / planning, pricing, positioning, and business / revenue strategy for a product(s).
Overview : The Xbox Accessories business offers an exciting opportunity to contribute to multiple facets of a growing and dynamic industry. This role is pivotal in supporting licensed partners and executing go-to-market (GTM) strategies for Xbox Accessories. As a Product Marketing Manager, you will lead and support marketing initiatives for product launches, ongoing campaigns, sales promotions, and sample management. You will collaborate with various teams across Xbox and Microsoft to deliver impactful marketing strategies and executions, ensuring a seamless alignment between internal and external partners.
Key Responsibilities : Marketing Calendar Development : Build, manage, and execute the marketing calendar in collaboration with internal teams and external partners.Demand Generation : Drive interest and sales through strategic marketing during key Xbox public relations and product beats.Partner Collaboration : Work with licensed partners to develop communication pipelines, coordinate marketing activities, and procure key assets (e.g., messaging, renders, and marketing materials).Channel Marketing Execution : o Develop and execute campaigns across Xbox-owned channels, including Xbox.com, social media, CRM, and more.o Submit, track, and manage reviews of marketing assets and formal requests.Dash Ads Management : Ensure up-to-date and impactful advertisements across Xbox platforms.Merchandising Collaboration : Partner with the merchandising team to align marketing strategies and campaigns.
Samples and Logistics Management : o Manage 1P and 3P accessory samples, including placement, tracking, distribution, and logistics support.o Facilitate sample orders to support business and partner needs.Event Management Partnership : Collaborate with events teams to ensure representation and support for Xbox Accessories.Asset Management : o Track, collect, organize, and distribute product marketing assets, including retail toolkits and channel campaigns.o Support global and regional marketing teams with communication and asset sharing.Approval Management : Oversee internal and external approval processes for all marketing materials.US Placement and Reporting : Assist with US-owned and operated (O&O) placement logistics and compile quarterly reports on marketing performance.1P and 3P Marketing Support : Assist in the development and execution of GTM strategies and ongoing campaigns for the Xbox Accessories portfolio, with a focus on driving the value proposition of Xbox Game Pass Ultimate (XGPU) and xCloud.Expert in visual storytelling : Demonstrated ability to create visually stunning PowerPoint presentations that deliver key messages with clarity and impact. Skilled in simplifying complex information into concise, compelling narratives, complemented by powerful visuals that resonate with and engage diverse audiences.
Qualifications : Proven experience in product marketing, GTM execution, or a similar role within technology or gaming industries.Strong project management and organizational skills, with the ability to juggle multiple tasks and deadlines.Excellent written and verbal communication skills, with an ability to draft impactful communications for global and regional teams.Familiarity with marketing strategies for physical and digital products, including accessory merchandising, demand generation, and asset management.Demonstrated ability to work cross-functionally with engineering, marketing, retail, PR, events, and other partner teams.A collaborative mindset and the ability to build strong relationships with internal and external stakeholders.
Preferred Qualifications : Experience with Xbox, gaming accessories, or related consumer technology products.Knowledge of licensed partnerships and 3P product marketing.Proficiency in logistics management and sample distribution.Familiarity with Xbox Game Pass Ultimate (XGPU) and cloud gaming technologies.