Group Marketing Manager

Reports to: Chief Strategy Officer

Business Unit: Lucid Group

Location: Philadelphia, PA, or remote (USA), or London, UK

ABOUT LUCID

The Lucid Group is a multi-capability global healthcare services company that partners with the pharmaceutical and biotech industries to deliver pioneering solutions that change behaviour, improve clinical practice and advance health outcomes. Lucid Group comprises four divisions:

• Lucid Consulting brings depth of expertise in the research, development and commercialisation of solutions across therapeutic areas and modalities by streamlining product development, building operational capabilities, innovating, and supporting execution to create value for patients, clients and shareholders.
• Lucid Global works with global brand teams at big and mid-tier pharmaceuticals and biotech clients to deliver powerful medical communications solutions for early lifecycle assets.
• US MedComms works with both US and Global brand teams to create powerful medical communications solutions for early lifecycle assets.
• US Marketing works with clients across the Rx, Medical Device, OTC and Consumer Device categories to deliver compelling communications and promotional solutions to Healthcare Professionals for in-market assets.

THE ROLE

We are seeking a highly motivated Group Marketing Manager to join our dynamic team.

This role is ideal for an experienced marketing professional ready own the execution of our marketing strategy and plans, which will elevate our brand presence and take our client value proposition to market to drive inbound client demand.

The Group Marketing Manager will work closely with our media, creative and business development teams to deliver impactful marketing initiatives that attract new business through thought leadership, content creation and cut-through digital marketing that resonates deeply with our prime prospects in the mid-tier pharmaceutical and biotech sectors. Additionally, this role will include some responsibility for internal communications, ensuring our team remains informed and engaged.

The Group Marketing Manager will

• Lead the execution of content marketing plans that are highly relevant, compelling, and aligned with the needs of our target audiences across all client segments.

• Collaborate with senior leadership and key stakeholders to tailor our messaging and brand positioning for different client categories and service offerings.

• Implement inbound marketing initiatives that attract, nurture and convert leads into clients through cohesive campaigns across owned, paid and social media.

• Monitor and analyze key performance metrics (e.g., website traffic, conversion rates, social engagement) to assess the effectiveness of campaigns and optimize strategies accordingly.

• Partner with our new business teams to convert consumers of marketing content into qualified leads.

• Partner with client teams to curate high-quality content assets, including thought leadership articles, whitepapers, case studies, blog posts, e-books, and videos that communicate our expertise and demonstrate our value.

• Partner with our creative teams to produce engaging offline and digital visual assets, presentations, infographics, sales decks and video that complement written content and amplify our messaging.

• Partner with the People team to develop and execute internal communication initiatives in line with our values and objectives.

• Create, manage, and own social media marketing campaigns, monitoring performance metrics to optimize engagement and reach.

• Conduct market research and client surveys to continually refine our offerings and messaging based on direct feedback from our target audience.

• Stay on top of industry trends, competitor activity, and client needs to inform the development of content and campaigns.

WHAT WE’RE LOOKING FOR

• Proven track record of at least 2 years in B2B marketing, with a focus on inbound marketing, content strategy, and brand development.

• Experience in executing inbound marketing strategies that drive lead generation, brand awareness, and client awareness.

• Solid understanding of digital marketing tactics, including SEO/SEM, content marketing, paid media, and social media strategy.

• Exceptional written and verbal communication skills, with the ability to distil complex topics into clear, engaging content.

• Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, etc.), CRM systems, and analytics platforms (Google Analytics, LinkedIn Insights, etc.).

• Creative mindset with an eye for design, able to collaborate effectively with creative teams to produce visually appealing content.

• Data-driven approach with a solid understanding of performance metrics and ROI analysis.

• Self-motivated, results-oriented, and comfortable working in a dynamic and fast-paced environment.

• Exceptional communication, problem-solving, and relationship-building skills.

• Bachelor's degree in Communications, Marketing, Healthcare, or a related field desired (Master's degree preferred).

If you look at this list and feel you don’t meet every single requirement, we still want to hear from you! We encourage you to apply, have a discussion with us about the role or others that we may have at Lucid Group either now or in the future, together we can build a more inclusive workplace.

WHAT'S NEXT?

Following your application a member of our Talent Acquisition team will review this against the criteria of the role. We will then contact you to learn more about you and your experience before sharing your details with our hiring teams.

During our interview process you will typically have a first stage Teams call with the manager for the role that focuses on your experience, getting to know each other and understanding what you are looking for with your next career move.

Our final stage includes an interview, either virtually or in-person, where you will meet with a couple more individuals from across our teams, plus complete a task ahead of meeting with the team that is related to the role you have applied for e.g. a case study, or a writing exercise.

We then hope to get back to you with an outcome within a few days of your interview! The Talent Acquisition team are on hand throughout your whole interview process for any questions that may arise.

BENEFITS OF WORKING WITH US

Our culture is fundamental to the delivery of transformation. Harnessing the talent and ambitions of those we work with empowers us to deliver our magic. On top of this, our benefits include:

• A competitive base salary with a motivating performance-based bonus.

• Opportunities for professional growth and advancement in a high-impact role.

• A dynamic, collaborative, and forward-thinking work environment.

• A chance to make a significant impact on the growth and long-term success of Lucid Group, and to contribute to transforming the lives of our clients and their patients.

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity, where we can all be ourselves, make real connections, and enjoy the work that we do. Together.

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.

• Compassionately Human: We think about the human impact of our actions

• Accountable Allies: We are the go-to strategic partners for our clients

• Invent with Intent: We create meaningful solutions to solve real problems

• Courageously Curious: We challenge ourselves to think disruptively

We are an Equal Opportunity Employer and welcome applications from all backgrounds and identities. We are committed to providing an inclusive recruitment experience to everyone.

This commitment to inclusion is explicitly inclusive of race, colour, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity and/or expression or disability.