What are the responsibilities and job description for the Digital Media Buyer, Social Media Job at Luckie in Duluth position at Luckie?
Content Summary : Digital Media Buyer, Social Media at Duluth, for LuckieWe are looking for a skilled Digital Media Buyer who has great experience with social media to join our team during an exciting phase as we advance our mission of bringing our clients closer to their customers so they can spot new opportunities and achieve results that luck can't explain.
The Digital Media Buyer will be hands-on-keyboard in social platforms responsible for executing and optimizing social media ad campaigns across various platforms to drive engagement and achieve our marketing objectives. The ideal candidate will possess expertise in social media advertising, strong analytical skills, and a strategic mindset to maximize campaign performance and ROI.
Here's what you'll do :
- Social Media Ad Management : Execute, buy, and manage social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, Pinterest and TikTok.
- Media Strategy and Planning : Assist with media strategy and planning for clients.
- Performance Monitoring : Monitor and assess campaign performance, making data-driven adjustments to optimize results.
- Campaign Optimization : Implement strategies to continuously optimize ad placements, targeting, and creative elements to improve performance metrics like CTR, CPC, and CPLPV.
- Campaign Management : Manage and reconcile ad spend across social media platforms, ensuring campaigns stay within budget, pacing, and deliver a strong return on investment.
- Financial Management : Supports invoicing of vendors, manages billing recaps, creates internal media orders, and oversees reconciliation.
- Data Analysis : Analyze data from social media platforms and other sources to identify trends, insights, and opportunities for campaign improvement.
- Collaboration : Work closely with internal teams and clients to align campaign goals, understand target audiences, and define key performance indicators (KPIs).
- Reporting : Prepare and deliver clear, actionable reports on social media campaign performance, insights, and recommendations to stakeholders.
- Team Coordination : Collaborate with teams to ensure social media assets are engaging, on-brand, and aligned with campaign objectives.
- Industry Trends : Stay updated with social media trends, best practices, and emerging technologies to leverage new opportunities and enhance campaign strategies.
- Tool Utilization : Explore and implement new tools and methodologies for optimizing social media advertising and improving campaign performance.
Here's what we're looking for :
Plus these core competencies :