Amazon Advertising Lead

About Our Job

We're seeking a highly motivated Digital Marketing Manager to join our team at Lucky21 Partners. As a key member of our team, you'll be responsible for developing and executing high-performing advertising campaigns on Amazon and Walmart's 3P marketplaces.

Key Responsibilities

1. Strategic Development: Design and implement a comprehensive advertising strategy that aligns with overall business goals, including social marketing, product launches, seasonal campaigns, and brand-building initiatives.
2. Campaign Optimization: Monitor and optimize PPC and DSP campaigns to improve performance, ensuring alignment with business objectives and maximizing ROI.
3. Data Analysis & Reporting: Analyze campaign performance data to identify trends, insights, and opportunities. Present regular performance reports to leadership and provide recommendations for continuous improvement.
4. Creative Collaboration: Partner with the creative team to guide advertising asset needs, ensuring brand consistency and alignment with campaign objectives. Provide feedback to optimize creative assets for better performance.
5. Budget Management: Oversee and allocate advertising budgets across platforms effectively, managing KPIs to achieve optimal results.
6. Competitive Analysis: Monitor competitor activities and trends to identify opportunities to differentiate our advertising strategy and maintain a competitive edge.
7. Industry Expertise: Stay informed about the latest trends, updates, and best practices in Amazon and Walmart marketplace advertising, applying this knowledge to enhance campaign performance.
8. Team Leadership: Manage, mentor, and support a team of advertising specialists, fostering an environment of growth and continuous learning.

Requirements

• 3 years of experience in Amazon and/or Walmart 3P marketplace advertising.
• Proven track record of success in designing and executing advertising campaigns that drive sales and increase brand awareness.
• In-depth knowledge of Amazon Seller Central and Walmart Seller Center advertising platforms.
• Experience in social media advertising (Instagram, TikTok, Facebook).
• Strong analytical skills with the ability to use data to make strategic decisions and drive continuous improvement.
• Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams.