What are the responsibilities and job description for the Marketing Automation Specialist position at Lucky Lincoln Gaming, LLC?
Lucky Lincoln Gaming is seeking a Marketing Automation Manager to make an impact on our organization! As Marketing Automation Manager, you will use various software to automate marketing tasks, such as email and text message campaigns. You will work alongside our marketing team to develop and implement lifecycle and behavior-based contact strategies that increase revenue and efficiency and contribute to our organizational growth!
Responsibilities
At Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.
Our Core Values
Lucky Lincoln Gaming, Cloud9 Cannabis, Take Flight Hospitality, Aviator Coffee and Cocktails, and Pilot Pizza all provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Compensation
$65,000 - $75,000 USD
We Run on EOS
At Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.
Our Core Values
Lucky Lincoln Gaming, Cloud9 Cannabis, Take Flight Hospitality, Midwest Real Estate, Aviator Coffee and Cocktails, and Pilot Pizza all provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Responsibilities
- Design and implement automated B2B and B2C lifecycle and behavior-based customer contact campaigns, including but not limited to email, text message, and mobile push notifications
- Analyze campaign performance and customer data to identify trends and insights
- Lead A|B testing programs to identify best-demonstrated practices
- Leverage data to personalize customer experiences and reward offerings
- Integrate marketing automation platforms with other software
- Collaborate with sales, marketing, and operations teams
- Work with developers and designers to implement marketing initiatives
- Lead strategic customer segmentation development and analysis
- Ensure data accuracy
- Other duties as assigned
- Bachelor's degree in marketing, business administration, or related field
- Strong attention to detail
- Excellent communication, organizational, and project management skills
- Strong analytical skills with experience in data mining and customer segmentation
- Strong knowledge of CRM and database management software
- Experience with B2B and B2C marketing automation and communication tools (HubSpot, SpringBig)
- Knowledge of loyalty program technology platforms and industry best practices
- Working knowledge of HTML
- Experience in a heavily regulated industry is a plus
- Working knowledge of TCPA regulations
At Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.
Our Core Values
- Get it done attitude! We take ownership of our tasks and challenges, actively seeking solutions and utilizing available resources. While we strive to resolve issues independently, we are also open to seeking guidance when necessary, bringing forward options and ideas to effectively collaborate.
- 5 Star Hospitality! Our customers are paramount, and we prioritize their needs with a sense of urgency and attentiveness, with the aim of exceeding their expectations. We extend this hospitality mindset to our employees and colleagues, recognizing that their satisfaction contributes to overall success.
- Positive Culture! We engage our customers and coworkers with respect, positivity, and open communication. We always have each other's backs and foster a culture of collaboration and teamwork.
- Self-propelled! We have a strong desire to learn and grow both personally and professionally. With a pilot mentality, we are self-motivated and believe we can get anywhere we want to go.
- Communicate Forward! Effective communication is fundamental to our success. We prioritize keeping everyone informed and aligned, sharing information through appropriate channels to ensure clarity and transparency
Lucky Lincoln Gaming, Cloud9 Cannabis, Take Flight Hospitality, Aviator Coffee and Cocktails, and Pilot Pizza all provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Compensation
$65,000 - $75,000 USD
We Run on EOS
At Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.
Our Core Values
- Get it done attitude! We take ownership of our tasks and challenges, actively seeking solutions and utilizing available resources. While we strive to resolve issues independently, we are also open to seeking guidance when necessary, bringing forward options and ideas to effectively collaborate.
- 5 Star Hospitality! Our customers are paramount, and we prioritize their needs with a sense of urgency and attentiveness, with the aim of exceeding their expectations. We extend this hospitality mindset to our employees and colleagues, recognizing that their satisfaction contributes to overall success.
- Positive Culture! We engage our customers and coworkers with respect, positivity, and open communication. We always have each other's backs and foster a culture of collaboration and teamwork.
- Self-propelled! We have a strong desire to learn and grow both personally and professionally. With a pilot mentality, we are self-motivated and believe we can get anywhere we want to go.
- Communicate Forward! Effective communication is fundamental to our success. We prioritize keeping everyone informed and aligned, sharing information through appropriate channels to ensure clarity and transparency
Lucky Lincoln Gaming, Cloud9 Cannabis, Take Flight Hospitality, Midwest Real Estate, Aviator Coffee and Cocktails, and Pilot Pizza all provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Salary : $65,000 - $75,000
