What are the responsibilities and job description for the CRO Specialist, Landing Pages (REMOTE) position at Lucyd Media?
LUCYD is at the forefront of revolutionizing the advertising world, dedicated to promoting wellness, sustainability, and social responsibility through Conscious Compounds™. Our work in compliant advertising for CBD, Cannabis, and direct-to-consumer (DTC) wellness e-commerce brands is not just about marketing; it's about making a real difference.
We are on the lookout for a talented Conversion Rate Optimization (CRO) Specialist, with a focus on Landing Pages, to help elevate our paid social advertising campaigns to the next level.
Why Join LUCYD?
- Purpose-Driven Work: Be part of a team that's making a tangible difference in people’s lives.
- Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices.
- Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.
Your Role and Impact
As a CRO Specialist focusing on Landing Pages, you will play a crucial role in optimizing the digital journey for our clients, directly influencing our mission's success. Your responsibilities will include:
- Landing Page Leadership: Lead the design and optimization of landing pages for all paid social campaigns, from wireframing to crafting compelling copy and gathering creative assets.
- Collaborative Creation: Work closely with our UI designers and developers to bring these landing pages to life, ensuring they are not only visually appealing but also optimized for conversions.
- Performance Analysis: Continuously analyze the performance of landing pages, implementing new iterations for A/B testing to refine and enhance conversion rates.
- Funnel Optimization: Evaluate the entire eCommerce funnel, identifying and executing opportunities for conversion rate improvements across the board.
What You Bring
- Experience: 3 years in conversion rate optimization, specifically with a focus on landing pages and eCommerce funnels.
- Technical Skills: Proficient in wireframing tools, proficiency with Shopify, and experience with platforms like Unbounce, Leadpages, or similar.
- Analytical Mindset: Strong ability in using analytics tools to drive decisions and iterate on performance.
- Collaboration: Excellent communication skills for working with cross-functional teams and bringing ideas to life.
Role Type & Requirements
- This is a full-time role (approximately 40 hours / week).
- Must work on Eastern Time (EST / EDT)
- Native English speaking or English proficiency level of C1 (Advanced)
Ready to Drive Impactful Growth?
If you're passionate about using your skills to contribute to a meaningful mission, we'd love to hear from you. Apply now to become an integral part of our journey at LUCYD.
