What are the responsibilities and job description for the Head of Digital Marketing & Brand Strategy position at Lucyd?
About Us
Innovative Eyewear Inc. (NASDAQ : LUCY) is a pioneering force in the smart eyewear industry, spearheading the fusion of fashion and technology through our flagship Lucyd® brand. As a publicly-traded company, we're revolutionizing the eyewear experience by developing cutting-edge audio eyewear solutions that seamlessly integrate into our customers' lifestyles.
Position Overview
We're seeking a visionary Head of Digital Marketing & Brand Strategy to drive our company's market presence and growth initiatives. This executive-level position will be responsible for architecting and executing our global digital marketing strategy while building and maintaining a powerful brand presence in the rapidly evolving wearable technology sector. The role combines strategic leadership with hands-on expertise in digital transformation, offering the opportunity to shape the future of a NASDAQ-listed company in the exciting intersection of fashion and technology.
Strategic Leadership Responsibilities
Brand & Digital Strategy
Architect and execute comprehensive digital marketing and brand strategies that position Lucyd® as the premier smart eyewear brand
Lead digital transformation initiatives across all marketing channels and customer touchpoints
Develop and articulate compelling brand narratives that resonate with our target audiences
Drive innovation in marketing technology adoption and implementation
Growth & Performance Marketing
Oversee multi-million dollar marketing budget allocation across channels
Drive customer acquisition and retention strategies through data-driven decision making
Lead the development of performance marketing frameworks and ROI measurement systems
Direct the optimization of customer journey and conversion rate strategies
Team & Resource Leadership
Build and mentor high-performing marketing teams, including in-house and remote professionals
Manage relationships with agencies, vendors, and technology partners
Foster a culture of innovation, experimentation, and continuous improvement
Drive cross-functional collaboration with Product, Sales, and Technology teams
Digital Marketing Excellence
Spearhead the evolution of our digital marketing ecosystem
Own the development and execution of integrated marketing campaigns across all digital channels
Lead the implementation of marketing automation and CRM strategies
Direct SEO / SEM strategies to drive organic growth and market presence
Qualifications
Experience & Education
8 years of progressive marketing experience, with at least 5 years in senior leadership roles
Proven track record of scaling digital marketing operations for consumer technology brands
Bachelor's degree required; MBA or relevant master's degree preferred
Demonstrated success in managing seven-figure marketing budgets
Experience in D2C e-commerce and technology sector marketing
Essential Skills
Strategic thinking and execution capabilities at both macro and micro levels
Deep understanding of digital marketing technologies and platforms
Expertise in marketing analytics, attribution modeling, and data-driven decision making
Strong financial acumen and budget management capabilities
Excellence in team leadership and cross-functional collaboration
Technical Proficiencies
Advanced knowledge of marketing technology stack (Marketing Automation, CRM, Analytics)
Proficiency in digital advertising platforms (Meta Ads, Google Ads, Programmatic)
Experience with AI tools and marketing automation technologies
Understanding of e-commerce platforms and optimization techniques
What We Offer
Competitive executive compensation package
Equity participation opportunities
Comprehensive health and wellness benefits
Professional development and executive coaching
Opportunity to shape the future of wearable technology
Dynamic, innovative work environment
Flexible work arrangements
Impact & Opportunity
This role offers the unique opportunity to :
Shape the future of a publicly traded company in an emerging technology sector
Build and lead high-performing marketing teams
Drive innovation at the intersection of fashion and technology
Make a significant impact on company growth and market position
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