What are the responsibilities and job description for the Director of Digital Commerce position at Lug?
About Our Team
Lug is a collaborative and innovative company passionate about creating functional, fashionable, and fun solutions for everyday life. We believe in delivering creative marketing campaigns and engaging social media content.
We're seeking an experienced and strategic Ecommerce Director to lead our digital sales channels, drive revenue growth, and optimize customer experience.
- Owning and leading Lug's digital sales channels, ensuring optimal performance, customer experience, and revenue growth.
- Developing and executing growth strategies to increase traffic, conversion rates, and average order value.
- Overseeing branding, storytelling, and content to align with Lug's overall brand strategy.
- Leading site merchandising, product launches, promotions, and content updates to maximize revenue.
- Implementing and managing marketing campaigns to drive site traffic and sales.
- Managing and optimizing the Shopify Plus platform for site performance, scalability, security, and integrations.
- Optimizing CRO, personalization, and retention strategies.
- Developing and overseeing the DTC tech stack for seamless integration of Shopify, EDI, analytics tools, and third-party solutions.
- Analyzing site performance, KPIs, customer data, and user behavior to inform data-driven decisions.
- Ensuring a flawless UX/UI experience, collaborating with developers, designers, and marketers.
- Building and leading an ecommerce team or collaborating with existing teams.
- Accountable for Lug's digital P&L.
- Leading partnership initiatives, including affiliate programs, collaborations, and paid media campaigns.
What We Offer
- Competitive salary and benefits.
- Discount on company products and a $300 annual gift card to use on company products.
- Progressive Paid Time Off based on seniority (up to 5 weeks per year).
- Fitness Wellness Program – free Fitbit and monthly prizes.
Salary : $300
