What are the responsibilities and job description for the Performance Marketing Expert position at Lumen Resources?
About the Position
We are seeking an experienced Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing and be able to develop and execute multi-channel marketing campaigns.
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns to drive inbound leads.
- Manage SEO, paid media, content marketing, and marketing automation to increase visibility and engagement.
- Create compelling content for email, social media, blog posts, and sales enablement materials.
- Analyze performance metrics and continuously refine marketing strategies for better results.
Requirements:
- 3 years of experience in B2B marketing, ideally in a SaaS or tech environment.
- Hands-on experience with SEO, paid media, content creation, and marketing automation tools.
- Ability to drive inbound leads and improve conversions without excessive spending.
- Strong analytical skills with experience tracking performance and optimizing campaigns.
- Excellent written and verbal communication skills.
Our Company Culture
Lumen Resources is a company that values teamwork, innovation, and customer satisfaction. We strive to create a positive and inclusive work environment that encourages collaboration and creativity.
