What are the responsibilities and job description for the Analyst, Audience Impact & Intelligence position at Lumenalta?
Role Overview
The Audience Impact & Intelligence team is a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the evolving media ecosystem. We inspire sales teams with deep audience understanding, strategic insights, and data expertise to support client needs. Our team focuses on making meaningful connections between consumers and diverse audiences across all platforms through data-driven studies, surveys, and industry metrics.
We value diversity of thought and believe unique perspectives are just as important as professional experience. We seek out immersive experiences that keep us at the forefront of cultural trends and, ultimately, enhance our work as researchers and strategists.
Key Responsibilities
- Support Sales and Marketing teams by developing strong positioning stories that highlight the value of the audience.
- Craft engaging, client-ready, research-based sales materials and RFP responses that illustrate the power of our networks and audiences.
- Developed a deep understanding of the linear, digital, and cross-platform advertising space, along with media measurement methodologies and their implications for ad sales.
- Present research findings to sales teams and key stakeholders as needed.
- Build relationships with peers across teams to enhance information sharing and process improvements.
- Generate and manage regular weekly and quarterly performance reports, as well as competitive analyses.
- Utilize creative data visualization techniques to present research insights compellingly and innovatively.
- Stay informed about industry trends and key consumer insights to enhance research strategies.
- Provide support to Directors and Managers on additional projects as necessary.
Required Skills & Qualifications
- Proven expertise in data analytics
- Familiarity with software applications used to extract data from syndicated sources such as Nielsen, MRI-Simmons, Kantar, comScore, and VideoAmp.
- Strong analytical abilities and experience with data storytelling using Microsoft Excel and PowerPoint.
- Highly organized and comfortable working in a fast-paced environment with the ability to multitask effectively.
What's it like to work at Lumenalta?
Salary
Salary range: $72,000 - $108,000 annually, with final compensation determined by your qualifications, expertise, experience, and the role's scope.
In addition to competitive pay, we offer a variety of benefits to support your professional and personal growth, including:
- Flexible working hours in a remote environment.
- Health insurance (medical and dental) for W2 Employees
- 401K Contribution
- A professional development fund to enhance your skills and knowledge.
- 15 days of paid time off annually.
- Access to soft-skill development courses to further your career.
This is a full-time position requiring a minimum of 40 hours per week, Monday through Friday.
At Lumenalta, we are committed to creating an environment that prioritizes growth, work-life balance, and the diverse needs of our team members.
Ongoing recruitment – no set deadline.
Salary : $72,000 - $108,000
