What are the responsibilities and job description for the Marketing Automation Specialist position at Luminate?
Are you an entertainment news junkie? Do you thrill your friends with tales torn from famous and obscure sources about artists and performers of every ilk? Are you a bit of a data-head who’s a little obsessed with entertainment charts, ranks, lists and stats? Do you knowingly smile to yourself as you watch a story’s blow-up path, from the feeds to the web to TV, all fueled by the public’s fascination with all things entertainment? And do you have an eye for fact-based stories and an understanding of the role data plays in their telling? If so, we'd like to talk!
Luminate is the preeminent entertainment data and insights company, unlocking access to the most essential, objective, and trustworthy data compiled from thousands of verified data sources. The beneficiary of industry consolidation, Luminate now houses what was once Nielsen Music, BDS Radio, SoundScan, Music Connect, Alpha Data and Variety Business Intelligence.
Luminate is looking for a Marketing Automations Specialist certified in Salesforce Account Engagement to join our marketing team. This is an individual contributor position that will own all development, design, and implementation across our marketing automation tools and systems that drive our lead generation and demand generation efforts. This includes, but is not limited to, email campaigns, landing pages, forms, lead scoring, trigger campaigns and more using Salesforce Account Engagement.
Location:
This position requires 4 days in our Los Angeles office, with 1 day working from home.
The Role
More About Us: Luminate has incredible 30 year history that has made us who we are today. We power the Billboard Charts, but we also inform the entire music industry with exclusive research, data and insights. We serve the television and film industry, providing deep meta-data on every major production and title.
Luminate is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Luminate is the preeminent entertainment data and insights company, unlocking access to the most essential, objective, and trustworthy data compiled from thousands of verified data sources. The beneficiary of industry consolidation, Luminate now houses what was once Nielsen Music, BDS Radio, SoundScan, Music Connect, Alpha Data and Variety Business Intelligence.
Luminate is looking for a Marketing Automations Specialist certified in Salesforce Account Engagement to join our marketing team. This is an individual contributor position that will own all development, design, and implementation across our marketing automation tools and systems that drive our lead generation and demand generation efforts. This includes, but is not limited to, email campaigns, landing pages, forms, lead scoring, trigger campaigns and more using Salesforce Account Engagement.
Location:
This position requires 4 days in our Los Angeles office, with 1 day working from home.
The Role
- Manage an integrated MarTech stack across various technologies (Salesforce Account Engagement, Salesforce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, Zoom Webinars, etc.)
- Design, develop, and maintain marketing automation integrations
- Drive Marketing Technology strategy and roadmap to drive more qualified leads and reach more prospective customers with custom messages
- Deep knowledge and hands-on development experience working with, WordPress, Salesforce, HTML, XML, JavaScript and Flash
- Strong communicator comfortable project managing marketing campaigns and initiatives
- Design workflow processes to support customer success, marketing, sales, and product team’s campaign build requests in a timely manner
- Experience developing and executing email campaigns, including tracking and optimizing campaign performance
- Experience developing landing pages that collect prospect metadata that feeds into Salesforce.
- Understanding of email best practices, A/B testing, SEO, and domestic and international regulations.
- Stay on the cutting edge of marketing technology trends & best practices, and introduce new technologies that will help us exceed our marketing goals
- Generate reports measuring multi-channel performance, conversion tracking, and ROI
- Additional projects as assigned
- 3 years of experience in Salesforce Account Engagement development and implementationExpert proficiency in Salesforce (development and use)
- Salesforce Account Engagement Certification
- Strong skills in Google Analytics, Wordpress, HTML, CSS, and JavaScript
- Strong expertise in marketing automation processes including demand generation, campaign management, and digital marketing
- Excellent communication and collaboration skills to work with cross-functional teams, various stakeholders, and executives
- Analytical - able to carefully measure all initiatives, build campaign dashboards, and present results
- Experience in A/B testing and data analysis with the ability to develop actionable insights
- Ability to work with minimal supervision
More About Us: Luminate has incredible 30 year history that has made us who we are today. We power the Billboard Charts, but we also inform the entire music industry with exclusive research, data and insights. We serve the television and film industry, providing deep meta-data on every major production and title.
Luminate is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary : $90,000 - $122,000
