Senior Growth Marketing Leader

Position Title: Senior Growth Media Buyer (Meta & TikTok)

Position Summary:

Are you a dynamic and data-driven media buying and growth marketing expert with a proven ability to drive performance and scale campaigns? We are seeking a talented Media Buyer/Growth Marketer to take ownership of our advertising efforts across Meta, TikTok, Google, and emerging channels including Applovin. In this role, you will lead end-to-end campaign management, from strategy and execution to optimization and reporting. If you thrive in a fast-paced environment, are passionate about performance marketing, and can quickly adapt to new platforms and trends, we want to hear from you!

Responsibilities:

Media Buying & Growth Marketing:

• Develop comprehensive strategies to scale campaigns efficiently, including bidding strategies, account structures, and campaign types.
• Execute the entire media buying process, from creation to optimization and performance analysis, on platforms like Meta, TikTok, Google, and others.
• Leverage data analysis and market research to support creative and funnel development.
• Continuously explore and experiment with new growth channels and techniques.

Campaign Optimization & Performance Analysis:

• Perform daily optimization to maximize campaign efficiency, including budget adjustments, scaling, and strategic pivots.
• Analyze performance data to identify actionable insights and trends, implementing changes that drive campaign success.
• Stay informed about the latest advertising features and algorithm updates on each platform.

Creative Strategy & Collaboration:

• Partner with creative and brand teams to develop high-impact ad creatives tailored to platform nuances.
• Collaborate with cross-functional teams including Performance Marketing, Brand Management, and Analytics to align on campaign goals and strategies.
• Conduct ongoing creative testing to optimize ad performance.

Reporting & Insights:

• Produce detailed reports on campaign performance, including metrics like CAC, LTV, ROI, CPM, and CPC.
• Present data-driven insights and recommendations to stakeholders, ensuring transparency and continuous improvement.
• Maintain accurate media tracking, measurement, and attribution to evaluate campaign impact.

Qualifications:

• 5 years of media buying and growth marketing experience, ideally with a hybrid DTC/Amazon/3PL background.
• Proven track record in managing Meta, TikTok, Google, and other emerging platforms.
• Demonstrated expertise in performance marketing metrics and campaign management.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Hands-on experience with A/B testing, audience segmentation, and campaign optimization.
• Proficiency in tools like Google Analytics, Looker, and other performance reporting platforms.
• Excellent communication skills and experience working cross-functionally.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience.

If you are passionate about leveraging cutting-edge media strategies to drive growth and scale impactful campaigns, apply now and join our innovative team!