What are the responsibilities and job description for the Associate Director, Marketing position at Lupin Pharmaceuticals?
Overview
Lupin is comprised of a fast growing, innovative and robust team of manufacturing, Research and Development and commercial divisions. Together these entities make up the generic and branded U.S. business. Lupin has a significant generic pipeline, and a branded focus on women's health. Our first Research and Development facility in the US is located in Coral Springs, Florida which focuses on generic and branded orally inhaled and nasal drug products. Somerset, New Jersey is home to one of Fifteen commercial manufacturing sites globally and the only commercial manufacturing facility in the United States for Lupin, as well as additional Research and Development teams. Lupin is prided on being people-focused and centered around how impactful we are with our customers. Dollars are not a measure of success but rather the people we help along the way.
Responsibilities
Summary :
The Associate Director is responsible for managing all marketing related activities inclusive of product management, general marketing, market research, and strategic planning.
Essential Duties and Responsibilities
- Responsible for all sales and marketing tactics development across the brand lifecycle
- Establish brand-specific HCP domain expertise, and create engaging brand centered content and concepts for adaptation into personalized and tailored customer experiences.
- Embed and share knowledge to engage patients and drive customer behavior change across the full brand lifecycle.
- Coordinate the branding and communications process through press releases, advertising in trade journals, development of key messages, channels, targeting and marketing campaign.
- Review marketing briefs to ensure alignment between agency partners and brand team
- Contribute to Market Research activities to support inline products, and business development opportunities
- Primary point of contact for the brand division relating to customer engagements, whether direct or via 3rd party partner.
- Manage all internal and external pricing administration
Customer notifications
Experience :
Behavior :
Qualifications
Qualification Requirements
Skills :
Lupin is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, religion, age, disability, veteran's status, or any other classification as required by applicable law.
Physical Requirements
The physical requirements of the position generally include : standing, walking, sitting, using hands and fingers, reaching with hands and arms, talking and hearing. In some circumstances, bending, kneeling, crouching, stooping, and crawling may apply. This position may require lifting up to 15 pounds occasionally. Generally work is performed in an office environment.
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