What are the responsibilities and job description for the Associate Marketing Director position at Lupin Pharmaceuticals?
Lupin is comprised of a fast-growing, innovative and robust team of manufacturing, Research and Development and commercial divisions. Together these entities make up the generic and branded U.S. business. Lupin has a significant generic pipeline, and a branded focus on women's health.
Job Description
The Associate Director is responsible for managing all marketing-related activities inclusive of product management, general marketing, market research, and strategic planning.
Key Responsibilities
- Develop sales and marketing tactics across the brand lifecycle
- Establish brand-specific HCP domain expertise and create engaging content
- Embed knowledge to engage patients and drive customer behavior change
- Coordinate branding and communications through press releases and advertising
- Review marketing briefs to ensure agency alignment
- Contribute to Market Research activities
- Manage internal and external pricing administration
Experience
- Comprehensive marketing experience with success against pharmaceutical competitors
- Utilization of digital communication channels and optimization
- Prioritization, planning, and execution of multiple projects
Behavior
- High energy and ability to quickly establish credibility
- Excellent organizational and communication skills
- Solutions-focused approach and plan development
- Collaboration across priorities and functional groups
Qualifications
- Bachelor's degree in business or related discipline with 7 years relevant experience
Skills
- Strong analytical skills and data-driven insights
- Computer office proficiency in Excel, PowerPoint, and Word
- Agency and vendor management
Lupin is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, religion, age, disability, veteran's status, or any other classification as required by applicable law.
The physical requirements of the position generally include standing, walking, sitting, using hands and fingers, reaching with hands and arms, talking, and hearing. In some circumstances, bending, kneeling, crouching, stooping, and crawling may apply. This position may require lifting up to 15 pounds occasionally. Generally, work is performed in an office environment.
