What are the responsibilities and job description for the Marketing & Development Coordinator position at Lutheran Home?
The Lutheran Home is seeking a skilled and passionate Marketing & Development Coordinator to join our team and support the growth and visibility of our comprehensive healthcare community. With more than 53 years of trusted service, we offer a full continuum of care - including rehab-to-home, long-term care, memory care and a designated hospice unit within our Health Center, as well as a hospice organization, assisted living and a welcoming retirement community. As a Marketing & Development Coordinator, you will play a key role in promoting our mission, strengthening community connections, and ensuring that our compassionate care reaches those who need it most. Guided by our core values of service, excellence, dignity, fulfillment, grace and stewardship, we pride ourselves in creating an environment where staff and residents alike are treated with respect and care at every stage of life. If you're energized by purpose-drive marketing and want to make a lasting impact, we'd love to hear from you.
Responsibilities may include but are not limited to:
- Coordinate and track integrated marketing and development initiatives, including direct mail, email, social media campaigns, and events, under the guidance of senior management
- Assist in designing marketing materials across various channels, including social media, print and digital media
- Manage and maintain CRM and donor database, including segmentation, annual data cleaning, and reporting on campaign performance
- Support the creation of collateral and campaign materials, ensuring adherence to brand standards
- Assist with planning and executing events that enhance community development and engagement for staff, residents, and the broader community
- Manage day-to-day activities on social media platforms, ensuring consistent messaging and engagement
- Implement public relations strategies under direction of senior management
- Coordinate the creation and distribution of effective communication, outreach, and marking materials
- Stay updated on website and social media trends to ensure marketing efforts remain current and impactful
- Earned Time Off
- Medical Insurance options
- Retirement Benefits including Employer Match opportunity
- Life Insurance options including an Employer Paid Life Insurance
- Long-term & Short-term Disability
- Employee Assistance Program
- Dental & Vision Insurance
- Critical Illness & Accident Insurance options
- On Demand Pay through Tapcheck
- and Residents that you will fall in love with.
- Bachelor’s degree in marketing, communication, hospitality or related field
- Proficiency with digital marketing tools and platforms
- Excellent communication and interpersonal skills
- Familiarity with graphic design tools like Canva
- Organized, detail-oriented, and able to manage multiple projects
- Team-oriented with the ability to work independently
- Passion for supporting older adults in a compassionate, mission-driven environment
About the Lutheran Home:
Since 1972, the Lutheran Home has provided the region’s residents with dignified and compassionate care. We look to employ and empower dedicated and qualified individuals to provide a culture of positivity, compassion and fun so that we may all live each day fulfilled.
The Lutheran Home is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Please verify that you have included in your application all relevant information and experience for the position you are pursuing. We use this information in our effort to offer competitive and equitable compensation.
Not all positions may be eligible for all benefits.