What are the responsibilities and job description for the Marketing Coordinator position at Lutheran Hospital of Indiana?
Job Summary
The Marketing Coordinator provides support for marketing and communication activities that help promote hospital services, maintain a positive reputation, and support community engagement. Under the guidance of senior marketing staff, this role assists with day-to-day tasks such as content creation, digital media updates, event coordination, and internal communication support. The Marketing Coordinator ensures tasks are completed accurately, on time, and in line with brand standards.
Essential Functions
- Assists in the execution of marketing plans and day-to-day promotional activities as directed by senior marketing team members.
- Supports content creation efforts including basic copywriting, proofreading, and formatting for internal newsletters, flyers, digital displays, and social media.
- Helps monitor the hospital’s online presence and drafts responses to patient reviews and comments under supervision.
- Provides logistical support for hospital and community events, including scheduling, setup, and distribution of materials.
- Assists with video shoots and basic video editing for internal or promotional use, with support as needed.
- Collaborates with departments to gather information or distribute communication materials.
- May assist in collecting data and preparing simple reports on marketing activities or event outcomes.
- May occasionally act as a media contact or spokesperson for the facility, handling inquiries with professionalism and adherence to policies.
- Performs other duties as assigned.
- Complies with all policies and standards.
Qualifications
- Bachelor's Degree in Marketing, Communications, Public Relations, or a related field preferred
- 0-2 years of experience in a marketing, communications, or public relations role required
Knowledge, Skills and Abilities
- Understanding of marketing principles, digital marketing, and public relations strategies, including social media and web management.
- Excellent verbal and written communication skills with the ability to convey information clearly and professionally across various platforms.
- Ability to analyze marketing metrics, including ROI and KPIs, to gauge the success of marketing initiatives and make data-driven adjustments.
- Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Proficiency with website content management systems, social media platforms, and graphic design software (e.g., Adobe Creative Suite) is preferred.
- Strong collaborative skills to effectively engage with internal teams, external stakeholders, and community partners.
- High attention to detail with the ability to review content for accuracy, compliance, and brand alignment.
