What are the responsibilities and job description for the Associate Art Director position at Lutron Electronics Co., Inc?
Overview
Lutron Electronics has an immediate need for an Associate Art Director within the Communications Department to support the creative development and execution of marketing materials. This role will work with an assigned creative team to develop marketing collateral for our internal customers maintaining a visual appearance usability and brand continuity . The Assoc AD must exhibit outstanding design judgment and work collaboratively with the project manager and creative team in achieving the highest possible standards for all materials requiring design. The Assoc AD needs working knowledge of clients’ business challenges and develop and implement design to address specific marketing objectives as defined by the brief. For select assignments, this role will also be expected to help develop creative strategies and conceptual development.
Responsibilities
Design: Executes the design of marketing assets as prescribed by creative/marketing briefs under the direction of creative leadership, account team and clients
- Deep experience in graphic design, digital design and direction of video, photography, and renderings
- Brainstorm and strategize with creative team to help develop creative direction with a focus on the look and feel of the marketing materials
- Converts rough ideas into visual prototypes (e.g., sketches, storyboards) to illustrate concepts for creative reviews
- Collaborates with writing team to artfully build creative solutions to address specific project objectives
- Art direct and manage video and photography shoots and post-production
- Work with video coordinator to plan and execute high quality videos and photography
- Selection and oversight of videographer, photographer and photo production to meet the needs of the campaign/project needs.
- Collaborate with outside partners, including agencies, photographers, videographers, and illustrators
- Works on project from initial development to final execution and production of creative assets, with great attention to detail, ensuring accuracy.
- Be a steward of good design and quality filmmaking to ensure deliverables meet or exceed the design objectives
- Has the ability to create in different styles as required by the business and brand.
- Shares interim work with creative leadership for direction and design insights
- Ensures brand guidelines and directives are embraced and adhered to in all executions
Teamwork: Works to improve the team’s overall performance and embraces a collaborative approach
- Actively seeks project management and creative team for their input and insights on developing projects
- Open to feedback and willing to integrate ideas from project managers and client requestors and interprets into execution within the parameters of the creative brief and brand standards
Client Service: Partners with creative leadership, account team and the business to achieve effective and efficient outcomes
- Engages with creative leadership in account/client meetings to review briefs, build project plans and kickoff projects
- Works directly with clients as dictated by the scope of the project
Qualifications
- Minimum 5 years of experience in video and/or graphic design
- Portfolio that shows strategic and conceptual design applied across a range of deliverables – video development and production, print, and digital
- Understanding of design specs and media requirements for web and social applications
- Strong sense of visual style: strong layout, typography and graphics standards
- Video software DaVinci and Final Cut Pro
- Adobe Creative Suite, and design tools including InDesign, Photoshop, Illustrator.
- Motion graphics / animation experience a plus
- Domestic and International travel a possibility
- Bachelor’s degree in design, video or related field.
- Experience as a graphic designer and/or videographer.
- Excellent time management and organizational skills
- A passion for quality and craft
Lutron Electronics position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in double digit growth annually. This growth has in turn allowed the company to continue to invest in recruiting and
retaining the best people we can find to service our customers. Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services
Lutron offers a competitive compensation and benefits package and a dynamic and professional work environment. We also offer continued growth through increased job responsibilities, courses offered through Lutron University and advancement opportunities. For more information, view our website at www.lutron.com. EOE/AA.