Luxury Product Marketing Leader

Overview

Lutron is looking for a self-motivated, collaborative Luxury Product Marketing Leader to join our team out of our office in Conshohocken, PA. In this role, you will collaborate with marketing leadership, product management, sales, and centralized communication teams to help define the strategic positioning for products and develop effective marketing plans. In addition, you will develop corresponding content that evokes emotion, encourages discovery, and educates our target audiences (including but not limited to architects, lighting designers, custom integrators, and luxury homeowners) on how Lutron elevates luxury living with simple, elegant, and innovative solutions.

Responsibilities

• Marketing Intelligence: Gather audience, market, and competitor insights to inform the development of Lutron's go-to-market strategies for products, categories, and services
• Cross-Functional Engagement: Collaborate with business leaders and team members members from marketing, communications, product, and sales to gather critical inputs and perspectives. Ensure alignment at key stages of planning and implementation to drive progress.
• Strategy Development: Work with marketing leadership and product managers to craft creative briefs and develop compelling market messaging strategies for Lutron products
• Technical Communication: Translate Lutron's technical product information into clear accessible writing for both internal & external audiences
• Marketing Plans: Develop marketing plans for new and updated residential luxury products and services to drive adoption and growth. This includes supporting the creation of sales enablement materials (collateral, presentations), emails, digital roadmap and tools, editorial calendars, content for multiple platforms, video and photography assets, and stakeholder communications.
• Execution: Implement approved marketing tactics in partnership with relevant teams and participate in evaluations to ensure effectiveness
• Process Improvement: Collaborate with marketing teams across business units to refine product launch processes and methodologies, enhacing efficiency
• Performance Measurement: Establish KPIs for marketing programs and tactics, implement measurement systems, and develop executive-level reports on marketing effectiveness with recommendations for optimization.
  
  

Qualifications

• Bachelors degree required, marketing or communications field of study preferred
• Minimum cumulative 3.00 GPA required
• 7 years of relevant work experience in a Marketing/Sales role required
• Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Google Analytics, etc.)
• Willingness to travel up to 20% of the time
  
  

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com.

Lutron Electronics is an Equal Opportunity - Affirmative Action - Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics