What are the responsibilities and job description for the Performance Marketing Manager position at Lux Unfiltered, Inc.?
This role will be responsible for planning, executing, and optimizing paid digital campaigns, email marketing, and SMS initiatives across various platforms to drive revenue growth and customer engagement.
- Develop and execute paid advertising strategies across Meta, Google Ads, TikTok, Amazon Ads, and other platforms.
- Manage and optimize email and SMS marketing campaigns, including segmentation, automation, and performance tracking.
- Manage and optimize product listing pages for DTC and Amazon.
- Optimize ad spend to maximize ROAS, CPA, and LTV while maintaining brand positioning.
- Work closely with creative teams to develop high-performing ad creatives, landing pages, email content, and conversion-focused messaging.
- Monitor, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement.
- Implement A / B testing on ads, audiences, emails, SMS, product pages and landing pages to improve conversion rates.
- Develop and execute customer retention strategies through targeted email flows and SMS outreach.
- Manage and optimize Amazon Ads campaigns to increase visibility and sales on the platform.
- Research industry trends and competitor strategies to keep our marketing efforts ahead of the curve.
- Manage budget allocation and forecasting to ensure efficient spend and scaling opportunities.
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