What are the responsibilities and job description for the Product Marketing Manager position at Lux Unfiltered, Inc.?
Assist with Product Development, including the development, evaluation and follow-through for new beauty products, formula improvements, packaging and accessories.
Develop and execute go-to-market strategies for new product launches, ensuring alignment with brand positioning and business objectives.
Manage and optimize product listing pages for DTC and Amazon.
Conduct market research to identify trends, customer insights, and competitive analysis to inform product development and marketing strategies.
Craft compelling product messaging, positioning, and storytelling that resonates with our target audience.
Collaborate with creative teams to develop marketing assets, including product packaging, website content, email campaigns, and social media content.
Work closely with digital marketing to optimize paid advertising, influencer partnerships, and organic content strategies.
Partner with retail and e-commerce teams to drive sell-through, including creating product education materials, promotional campaigns, and merchandising strategies.
Monitor product performance and customer feedback to refine marketing strategies and identify opportunities for growth.
Requirements
At least 2 years of experience in product marketing within the beauty, skincare, or personal care industry
Knowledge and experience in managing product development projects
Excellent storytelling and copywriting skills with a keen eye for brand voice and aesthetics
Strong understanding of digital marketing and e-commerce strategies
Passion for beauty, trends, and consumer behavior
Collaborative, open minded and able to thrive in a fast-paced startup environment
Strong attention to detail and excellent written communication skills are a must
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