What are the responsibilities and job description for the Regular Business Analyst (Digital Marketing/Web Analytics) position at Luxoft?
Project description
We're seeking a solid and creative BA eager to solve scale problems and work on cutting-edge and open-source technologies. In this project, you will have the opportunity to write code that will impact thousands of users every month. You'll implement your critical thinking and technical skills to develop cutting-edge software, and you'll have the opportunity to interact with teams across disciplines.
In Luxoft, our culture strives to solve challenging problems focusing on product engineering based on hypothesis testing to empower people to come up with ideas. Great Place to Work Institute certifies us as one of the Top 10 companies to work for in Mexico. We do it with a truly flexible environment, high-impact projects in Agile environments, and a culture focused on results, training, and strong support to grow your career.
In this project, you will be a member of the Information Technology Team, within the Information Technology Division. This position supports and transforms existing and new mission critical and highly-visible operational website(s) and applications - spanning multiple technology stacks - through all phases of SDLC, while working collaboratively across IT, business, and third party suppliers from around the globe in a 24x7, fast-paced, and Agile based environment.
Responsibilities
Work closely with the marketing team to gather and document requirements for ad tech pixel implementation (Ex
Facebook, Floodlight) which involves placing 250-350 new tags across various pages on aa.com.
Translate business requirements into clear, concise technical specifications and implement or update tags.
Investigate issues with pixels not firing properly due to changes on application pages.
Work collaboratively with the application product teams to ensure that ad tech placements are functioning as expected.
Partner with the legal and privacy teams to ensure all ad tech implementations comply with applicable privacy laws (GDPR, CCPA, etc.).
Regularly monitor compliance to ensure ongoing adherence to privacy regulations and industry standards.
Oversee the execution of the switch-over with developers and ensure proper testing is done for pixel functionality.
Lead initiatives like the LiveRamp Authenticated Traffic Solution (ATS) by coordinating with the LiveRamp vendor to understand the new solution and its implementation requirements.
Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations.
Implement innovative solutions to optimize ad tech initiatives.
Define success metrics for each initiative and collaborate with data teams to monitor, report, and analyze campaign performance.
Maintains detailed documentation of pixels and measurement strategies.
Establish best practices for ad tech work and data quality on the online channels, configuring analytics technology, and interpreting data.
Work with marketing stakeholders to understand business goals needs and develop viable solutions tracking requirements.
Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
Skills
Must have
All you'll need for success. Minimum Qualifications
Education & Prior Job Experience
Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or related field
1-3 years of experience in ad operations, digital marketing, or web analytics.
Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
Experience with Tealium Tag Manager or similar tools.
Experience managing analytic and/or development projects. Top 3-5 skills:
Experience in ad operations, digital marketing, or web analytics.
Experience in implementing tracking pixels (e.g., Facebook Pixel, Floodlight) on websites
Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
Experience with Tealium Tag Manager or similar tools.
Nice to have
Experience with dynamic pixel implementations and familiarity with tools like LiveRamp, Enhanced Conversion, and CAPI.
Experience working with external vendors to ensure successful implementation of ad tech solutions.
Awareness of best practices for tracking and attribution in a Cookie less environment.
Ability to manage multiple projects simultaneously with a focus on delivering results within established timelines.
Other
Languages
English: C2 Proficient
Seniority
Regular
Fort Worth, United States of America
Req. VR-113281
Business Analysis
Cross Industry Solutions
08/04/2025
Req. VR-113281
