Marketing Director

MARKETING DIRECTOR

Join the marketing team at a well-established, skilled nursing facility, located in Saint Louis, MO 63147. The Marketing Director is responsible for driving top line revenue for the facility by maintaining and exceeding budgeted census and case mix. This includes oversight of external marketing efforts, F2F sales, business development, referral generation and the overall census growth performance for the facility.

Marketing Director’s Essential Responsibilities

• Support mission, vision, and goals of the organization, upholding and promoting company culture and vision.
• Functions as a member of the leadership team to support and promote the vision, mission and culture of the company.
• Maintains compliance with all applicable rules, regulations and guidelines.
• Personally accountable for F2F marketing/sales of facility services, achieving quotas/ ratios and maintaining and building professional relationships.
• Supports and motivates team members to achieve and exceed occupancy and revenue goals established by the company.
• Ensures the services, and fee structure is accurately represented.
• Develops and implements strategic monthly, quarterly and annual marketing plans in cooperation with the Executive Regional Business Development Director.
• Participates in weekly marketing meetings with the facility Administrator and entire Interdisciplinary Team to discuss bed offers, prospecting for referrals, daily and weekly marketing agendas, event planning, performance expectations, sales strategies, marketing planning and success celebrations.
• Maintains a strong knowledge of all competitors, services provided, rates and an updated competitive analysis. Provide open, honest, and candid conversations with supervisor and home office on road blocks or areas of concern.
• Responsible for the supervision, effectiveness, and accountability of the outside business development activities.
• Attends all required facility in-service trainings, and participates in company training programs both online and in person as required.
• Continues to develop job related knowledge, skills and abilities by participating in continuing educational opportunities for personal growth and development.
• Implements individual goals and targets for sales team, regarding number of calls per day, end of day reporting, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs.
• Performs other duties as requested and assigned.
  
  
  

Experience:

• Nursing Home Marketing: 1 year minimum 3 years preferred
• Recent SNF: 1 year (Required)
  
  
  

Preferred Skills

• Ability to follow written and oral instructions and possess excellent written/verbal communication skills in English. Excellent interpersonal and leadership skills to effectively communicate and train on the systems and processes. Ability to explain current monthly service fee structure and basic mathematical skills. Ability to work with the elderly in a courteous and friendly manner, demonstrating patience and compassion, flexibility and adaptability. Ability to perform duties with consideration for Residents’ rights at all times and demonstrate integrity and discretion in the care of Residents and in handling their personal information. Must be a self-starter, attentive to detail and possess excellent organization skills. Ability to manage, supervise, coach and motivate others and build teams. Must be able to work with little supervision and maintain a positive attitude and approach to new ideas, changes and improvements. Effective sales, leadership and presentation skills including public speaking and group presentations.
• Marketing planning and analysis. Knowledge of practices and procedures, laws, regulations and guidelines pertaining to senior living care. Strong computer skills and proficient in Microsoft Office (Word, Excel and Power Point). Ability to learn and utilize Yardi Lead Management software. Ability to organize, implement, and manage programs, goals, objectives, policies, procedures, and resources.
  
  
  

Director of Marketing Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance
  
  
  

Schedule:

• 8 hour shift
• Monday to Friday
  
  
  

Supplemental Pay:

• Bonus pay
  
  
  

Ability to commute/relocate:

• Saint Louis, MO 63147: Reliably commute or planning to relocate before starting work (Required)