What are the responsibilities and job description for the Director, Trade Marketing - IGK Hair position at LUXURY BRAND PARTNERS?
Job Description
Job Description
JOB SUMMARY
The Director of Trade Marketing will maximize sales by translating global brand vision into trade specific differentiated approach with nuances by region, channel, customer, defining retailer guidelines and ROI. Taking global brand strategy and developing / tailoring communications to be executed by the field (visuals, events / animation distortion / retailer.com). Identify new areas of opportunity in store and across dot com merchandising (including product page imagery, enhanced content, landing page content, site merch placements, taxonomy, etc.), whilst ensuring brand cohesiveness across all brick & mortar and retailer.com. Serve as thought partner to the VP of global brand marketing with ability to collaboratively make decisions and build a sales driven forever brand.
ESSENTIAL FUNCTIONS
- Plan, develop and implement localized and channel specific marketing strategies and plans that are aligned to global brand objectives and that will increase brand market share
- Responsible for channel marketing consumer touch points. This includes but is not limited to, merchandising, digital, POS execution, and promotional activities
- Manage assortment planning, sku mix, and promotional strategies
- Oversee development and execution of visual merchandising planograms for channels
- Prepare and present marketing channel presentations and marketing / innovation / promotional calendars by channel
- Seasonal sample plan and value sets planning and execution
- Development of marketing specific programs as needed to help increase sales and achieve budget
- Review price lists to ensure consistency and approve product offerings for distributors
- Monitor the competition in each region through market surveys, pricing analysis, product comparisons, etc.
- Have a direct understanding of client needs in each region and edit data and react accordingly. Create a rapport with each client in order to sustain good working relations
- Regular, proactive management and monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, ratings and reviews, etc. for amplified and incremental retailer.com visibility
- Initiate, oversee and optimize retailer.com digital campaigns, ensuring maximum ROI
QUALIFICATIONS
PHYSICAL DEMANDS
Luxury Brand Partners is proud to be an Equal Opportunity Employer committed to supporting the BIPOC community. All applicants will be considered for employment without attention to race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related conditions (including breastfeeding), or any other basis protected by law. Luxury Brand Partners will not tolerate discrimination or harassment based on any of these characteristics and has a strict no-retaliation policy.
To all recruitment agencies : We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF) . Also, see E-Verify Right to Work (PDF).
The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as candidate's qualifications, experience, and geographic location.
