What are the responsibilities and job description for the Database Marketing Manager position at LV Search Partners?
Location: On-Site - Mesquite, NV
Salary Range: $80,000.00 - $90,000.00
Requirements:
- Bachelors Degree Required
- 2-3 years of experience in an Analytics role
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About the Company
The company operates two casinos in Mesquite, Nevada, each offering a full range of gaming options and entertainment. In addition to the casinos, both properties feature comfortable hotels, providing guests with a complete experience of leisure, gaming, and hospitality. The company is dedicated to delivering excellent customer service, a wide variety of dining options, and a vibrant atmosphere for visitors seeking both relaxation and excitement in the heart of Mesquite.
About the Role
This role focuses on analyzing and assessing the effectiveness of mass marketing initiatives, including direct mail and email campaigns. The position provides support across Casino, Hotel, and Marketing departments, offering valuable insights to aid in decision-making and improve marketing performance.
Responsibilities
- Oversee Direct Marketing Campaigns: Manage the planning, execution, and targeting of all mass and direct marketing initiatives.
- Create Dashboards & Reports: Design and maintain reporting tools to monitor key performance indicators (KPIs) and provide actionable recommendations.
- Assess Marketing Campaigns: Evaluate the performance of hotel and direct marketing efforts, providing recommendations for improvement.
- Data Analysis Expertise: Proficient in tools such as Excel, SQL, and other analysis platforms. Familiarity with the gaming and hospitality sectors is a plus.
- Maintain Customer Database: Ensure the accuracy and integrity of the customer database, supporting precise segmentation and targeting for marketing activities.
Requirements
- Bachelors Degree Required
- 2-3 years of experience in an analytics role
- Highly motivated and detail-oriented, with a strong foundation in data management and analytics.
- Experienced in the gaming or hospitality industries.
- Skilled in using data-driven strategies to enhance customer engagement, optimize marketing efforts, and drive better results.
Benefits
- Medical/Dental/Vision
- 401k
- PTO
Interview Process
Step 1: LVSP Prescreen
Step 2: On-site interview with Director and VP of Marketing
Step 3: Decision time
Salary : $80,000 - $90,000