Area Manager – Export Latin America

Title: Area Manager – Export Latin America

Location: Miami, FL

Hybrid Schedule: 2 remote work days per week.

The Area Manager oversees the development of Givenchy and Kenzo Export business through a network of agents and distributors operating in the Local market. Develops strategic action plans to drive the Local Market business, growth, operational excellence, and foster client relationships.

Role and context

• Set Sales and Financial objectives for both brands and pilot the Area P&Ls and A&Ps
• Define, adapt, and implement Marketing Strategies & Plans per country / territory.
• Identify opportunities to increase Market share, ranking and sell-out in each country.
• Execute with precision and care to enhance brand image and equity.
• Motivate local team (Brand Managers / Beauty Consultants & Supervisors / General Managers /Owners)
• Collects, analyses qualitative and quantitative data, and exploits them to make recommendations to the team.
• Develop yearly strategic action plan by key market.
• Follow up monthly on performance and action plan execution.
• Consolidate, challenge, and benchmark the forecasts of saleable products and POSM.
• Responsible for keeping agent contracts updated and lead the process of renewal whenever necessary in coordination with the Legal Department 50% of your time travelling (Market visit, Distributors and Retailers meeting, Marketing Plans presentations, Training & PR Event animation)

Focus Sales & Profit

• Full P&L Responsibility
• Ensure to reach the financial targets (Net Sales, OP)
• Build A&P budget then follow-up and monitoring & Overinvestment negotiation with the agents on a quarterly basis.
• Close follow up to avoid any forecast left over.
• Prepare and argument the Budgets per account (2 revisions per year)
• Follow up of WHS, Sell-out & stock for analysis and proper re-order of basics and novelties.
• Challenge Forecasts new campaign by client by reference according to historical sales and product potential
• Monitor retail pricing to be in line with benchmark and price structure.
• Monthly reports on overall area: sales analysis, minutes after meetings and store visits with distributors.
• Follow up on payments and DSO.
• Build Business Plan, analysis, and update.
• Productivity analysis: door and BC productivity

Focus Marketing

• Define the Marketing strategy for the area.
• Prepare the agent Marketing / Trade’s plans in coordination with brand managers and Marketing Manager
• Presentation of the Marketing plans to the retailers and negotiation of a strong animation calendar for both Givenchy and Kenzo
• Define Training Plan with Givenchy and Kenzo Local Markets Trainer
• Negotiation of permanent locations and space with Agents & Retailers
• Develops Sales & Rankings & Market share per door.
• Elaborate Beauty Consultants incentives programs.
• Coordinate and follow up implementation of merchandising projects (personalization, furniture, gondola…)

Qualification & Skills

• At least 3 years of experience
• Maximum level of autonomy within assigned budget in area.
• People oriented and team player
• Hard working, high energy, and positive attitude
• Negotiation skills: sell-in, sell-out, spaces, A&P, price structure, distribution contracts.
• Financial agility: P&L, Business Plan
• Strong understanding of E-retail business development and Digital
• Experience with Agent Export business, knowledge of Cosmetics & Luxury industry preferred.
• Excellent organization & communication skills, oral and written.
• Proactive & results oriented.
• Able to work in a fast paced, ever-changing environment, be flexible and open to different cultures.
• Extraordinary level of attention to detail
• Interest/understanding of business and markets environments.
• Expert in Microsoft Office application suite, especially Excel
• Business & Management school graduated, Master of Science or MBA degree preferred.
• Fluent Spanish and English / French is a plus.
• Must have valid US work authorization; not able to sponsor US work visa.