What are the responsibilities and job description for the Regional E-retail & Digital Manager, Latin America position at LVMH Fragrance Brands?
Job Title : Regional E-retail & Digital Manager
Company : LVMH Fragrance Brands
Location : Miami, FL
Region : Latin America Local Market (Export & Subsidiaries). Must be bilingual in Spanish and English. French and Portuguese would be a plus.
PURPOSE OF THE JOB POSITION :
The Regional E-retail & Digital Manager will be in charge of adapting the corporate Digital strategy to the Latam Local Market (Export & Subsidiaries) needs and level of maturity while ensuring it is perfectly in line with central guidelines. This manager will manage all online activity (media, influencers, CRM & e-retail) and will act as a point of contact between Marketing and Sales team (Sales Director and Brand Managers / KAMs).
ESSENTIAL DUTIES AND JOB RESPONSIBILITIES :
DIGITAL MARKETING STRATEGY & PLANS.
Ensure all Digital activity is in line with the global strategy developed at Corporate level.
Adapt all these guidelines to our region’s needs (translations, adaption depending on the regional assortment, taking into account potential cultural specificities…).
Work distinctive Digital & Influencers plans depending on each country budget and specifications.
Coordinate all these Digital plans with the local Digital Managers and agencies, providing them all the information needed, and continuous monitoring each campaign results and KPI’s .
E-RETAIL
Coordinate and supervise all e-retail sites & projects in the region : legal conditions, approvals & corporate requests.
Support Brand Managers / KAMs define e-retail strategy and e-trade commercial / animation activity plans . Facilitates promotional activity and works out-of-the-box promotions with key e-retailers & Brand Managers / KAMs
Support Brand Managers / KAMs with joint business plans and key meetings with customers, on the digital discussion
Monitors monthly e-retail sales and KPIs to ensure growth is on track vs. Sell-Out objectives.
Ensures guidelines from E-Retail Global team are followed and implemented.
Facilitates timely product launches on retailers.com.
Oversees integration of e-retail assets (Copy, Pack Shots etc) into retailers.com , reviews and optimizes product range, ensures quality and quantity of online assortment and online shelf / visual merchandising.
Liaises with Brand Managers / Marketing to ensure digital implementations and media plans are aligned with trade activity and that a large proportion of media effectively drives to retailers.com.
Coordination of Regional Digital Budget in constant communication with the Commercial teams, Marketing Director & Finance.
PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIRED :
5 years previous experience in Digital Marketing &; E-Retail / E-Commerce.
Previous experience in the Luxury, Beauty, Fashion, Arts or Media industry will be preferred.
Passion for Digital, must be up to date regarding latest media trends and digital tools and technologies
Sensitivity to Luxury and Cosmetics, rigorous attention to details
Strong communication skills, both verbal and written
Strong analytical skills and drive for results
Strong project management skills (setting priorities, team coordination…)
Ability to develop strong working relationships with internal and external service providers
Experience in partnering with agencies (ability to brief accurately, to negotiate prices, to challenge creative and technical teams, report bugs and ensure follow-up)
Ability to effectively work under tight deadlines and manage projects independently
Creativity and ability to take initiative and make ideas come to life in the business environment
Master the use of MS Office & Google Analytics.
Must be completely bilingual Spanish and English. French and Portuguese would be a plus.
Travels approximately 10% of the time to engage with the local teams
Must have valid US work authorization; not able to sponsor US work visa.
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