What are the responsibilities and job description for the Hennessy Brand Ambassador position at LVMH Group?

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030 : regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Hennessy Brand Ambassador champions the Hennessy Brand by conveying knowledge and information to maximize the brand image, brand awareness and brand equity. The Hennessy Brand Ambassador utilizes a detailed knowledge of the brand to be seen as a credible extension of the brand stakeholders, and someone that the trade, consumers, and influencers, will go to for education. The Hennessy Brand Ambassador is responsible for driving central education initiatives and supporting sales efforts in assigned markets to assist Hennessy and MHUSA in achieving the 2030 strategy.

Job responsibilities

Commercial Interfacing

Evaluate and lead Hennessy / Cognac strategies in local markets within a geographic territory, focusing on key accounts, trade advocacy and education.
Drive brand performance according to Brand Equity KPI’s : volume and value, quality of the distribution, quantity and quality of brand activations & media noise (traditional, digital and social).
In close partnership with the commercial marketing team, train bartenders / mixologists, wait-staff (on premise), account managers, and distributor network inclusive of brand training, mixology and programming (Trainings may include audience outside of trade, such as consumers, gatekeepers & press).
Develop and foster relationships with key accounts to maximize Hennessy’s visibility and presence by supporting cocktail placements.
Work with local and commercial teams to identify, prioritize and schedule account and distributor visits for trainings.
In conjunction with brand stakeholders, lead brand home visits with internal and external audiences.

Relationship Building

Collaborate with our Global Hennessy Ambassador lead in support of our global brand education and trade advocacy long-term objectives.

Budget, Performance Management & Reporting

Submit weekly, monthly and quarterly reporting including, but not limited to, brand performance, event ROI, social media activity, competitive activity, samplings, trainings, etc.

Participate in weekly administrative status calls for program direction / alignment. Join monthly market status calls to share best practices in the market.

Effectively manage assigned budgets for brand development and promotion activity.

Conduct monthly T&E expense reconciliation.

Ensure legal and compliance accountability across all promotional activity.

Share weekly calendar for alignment and visibility across all stakeholders.

Conduct monthly reporting including, but not limited to, program KPIs, event performance metrics, social media activity, competitive activity, samplings, trainings, etc.

Ensure legal and compliance accountability across all promotional activity.

Product Knowledge

Serve as the market expert for Hennessy / Cognac; understand what drives consumer behavior based on different cultural and demographic segments.

Provide compelling storytelling and training techniques based upon a deep understanding of Brand’s legacy.

Effectively communicate features, aspects, and unique selling points to potential customers.

Provide demonstrations and samples to showcase brand’s versatility and mixability.

Promotional Activities

Host key consumer events (dinners, networking events, etc.), key accounts / events sampling events and PR opportunities.

Actively participate in trade shows, conferences, general sales meetings, and social media platforms.

Create positive brand experiences in market under brand guidelines through education, trade advocacy, and cocktail culture.

Maintain consistent digital and media presence in support of brand education and trade advocacy.

Additional information

Education :

Professional Experience :

5-7 years of experience within the beverage alcohol industry / 3-Tier System with established relationships with distributor personnel and key accounts in market.

Keen understanding of Brand Education and Trade Advocacy. Food & Beverage, Hospitality and / or Retail experience is strongly preferred.

Qualifications and Skills :

Affinity with and cultural ability to represent the values of luxury wines and spirits.

Experience in representing spirits brands in a field-based or ambassador role.

In-depth knowledge of liquor consumption trends, cocktail trends, habits and preferences of consumers in the spirits and Cognac category.

Demonstrate high levels of customer service; friendly, approachable, and skilled in active listening skills.

Confident orator with strong presentation and communication skills.

Established network of industry and trade professionals.

Full understanding of modern training techniques.

An appreciation of the critical necessity to function as a team, and the ability to motivate in achieving agreed objectives.

Ability to work flexible hours, including nights and weekends required. Travel as needed.

Perks and Benefits :

Health and Wellness : medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits : competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance : hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development : opportunities for training and continuing education, tuition reimbursement. Employee Perks : Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity / affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.

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