What are the responsibilities and job description for the Digital Marketer position at LWI?
Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing strategies. As a Digital Marketer, you will play a crucial role in enhancing our online presence, driving traffic, and increasing brand awareness through effective digital campaigns.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Conduct thorough research to identify target audiences and market trends.
- Analyze website traffic and user engagement metrics using analytics tools to optimize campaigns.
- Manage Search Engine Marketing (SEM) initiatives, including pay-per-click (PPC) advertising.
- Utilize Search Engine Optimization (SEO) techniques to improve organic search rankings.
- Create and manage content for the company website using WordPress, ensuring it is optimized for SEO.
- Design visually appealing graphics for digital campaigns using graphic design tools.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Monitor and report on the performance of digital marketing campaigns, making data-driven adjustments as necessary.
Experience
- Proven experience in digital marketing or a related field is preferred.
- Strong knowledge of SEO, SEM, and web analytics tools (e.g., Google Analytics).
- Familiarity with HTML, CSS, and WordPress is highly desirable.
- Excellent research skills with the ability to analyze data and derive actionable insights.
- Proficiency in graphic design software is a plus.
- Strong communication skills and the ability to work collaboratively in a team environment.
- A creative mindset with an eye for detail and a passion for staying updated on industry trends.
Join us in shaping the future of our digital presence!
Job Type: Part-time
Pay: $19.00 - $23.00 per hour
Expected hours: 24 per week
Benefits:
- Flexible schedule
Ability to Commute:
- Cedar Falls, IA 50613 (Required)
Ability to Relocate:
- Cedar Falls, IA 50613: Relocate before starting work (Required)
Work Location: In person
Salary : $19 - $23