What are the responsibilities and job description for the Product Marketing Manager, Lyft Media position at Lyft?
Qualifications
5 years of experience relevant to product marketingAnalytical thinker with experience in data-driven marketingExperience in applying user insights and market trends to inform and optimize the product experienceExperience partnering closely with sales teams and developing effective sales enablement strategiesVery strong written and verbal communication skillsThrives in a fast-paced environment with a bias towards actionStrong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teamsResponsibilities
We are hiring a Product Marketing Manager who is passionate about our technology, has a strong orientation around user data, user insights, and market trends, and a track record of partnering with Sales to drive revenue growthThis Product Marketing Manager will drive GTM, marketing, and product strategy and execution for Lyft’s rapidly growing advertising business, Lyft MediaYou’ll work cross-functionally with Product, Sales, and Comms teams to develop compelling marketing campaigns and sales enablement programs that deepen engagement with customers and accelerate revenue growthBe the expert on your products’ target audiences, the competitive landscape, and the industries with product market fitLeverage user insights to develop GTM plans, drive product strategy and shape the product roadmapWork cross-functionally with Sales, Product, Product Design, Engineering, Data Science, and UX Research to drive ongoing product adoption and go-to-market launchesSynthesize user insights and industry trends and leverage that analysis to develop recommendations for marketing, product, and sales strategiesPartner with sales teams to optimize sales enablement materials for greater effectivenessDevelop marketing strategies and campaigns to help the team achieve adoption and revenue targetsGuide marketing campaign development and provide feedback to continuously raise the bar for the quality of our workLead marketing experimentation work to continuously improve the effectiveness of our marketing effortsWork to understand the impact and learnings from initiatives you’re driving, optimizing for the greatest impact on our KPIs and sharing relevant learningsBenefits
Great medical, dental, and vision insurance optionsMental health benefitsFamily building benefitsIn addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off401(k) plan to help save for your future18 weeks of paid parental leaveBiological, adoptive, and foster parents are all eligiblePre-tax commuter benefitsLyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
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