Demo

Staff Content Designer, Lyft Media

Lyft
New York, NY Full Time
POSTED ON 1/22/2025
AVAILABLE BEFORE 2/20/2025
Here at Lyft, we’re working to improve people’s lives with the world’s best transportation. To make this lofty goal a reality, we start from within—creating an open, inclusive, and diverse organization.

Towards this vision, Lyft Media is Lyft’s rapidly growing advertising business focused on building the world’s largest transportation media network. We build products that allow brands to engage with our unique audience throughout their transportation journeys. Our assets include out-of-home (OOH) media units such as rooftop screens and bikeshare ad panels, while our digital assets include in-car screens and in-app ad products.

We’re looking for a Staff Content Designer to support the Media team. You’ll help define new initiatives, create clear, concise, and customer-centric content that supports riders and drivers across the Lyft community. Of course, you won’t be alone. You'll work with designers, researchers, marketers, sales execs, and product managers day in and day out to develop experiences that reach and resonate with riders.

As a member of the Content Design team, you'll elevate your peers' solutions, help define best practices and systems to scale our team, and advocate for the discipline across Lyft and beyond.

Responsibilities

  • Own and drive the development of assets and campaigns that support key Media initiatives
  • Nimbly balance business pressures with user needs, while confidently advocating for our riders
  • Set the standard for creating experiences that deliver measurable outcomes
  • Model how to uphold and push the quality bar, coaching others across disciplines to rise to this level
  • Drive collaboration and consensus across multiple teams and functions
  • Evolve the Content Design discipline within Lyft, which often looks like coaching junior members of the team, building systems for stronger cross-functional alignment, and developing internal team processes around craft and quality
  • Contribute to and shape Media product strategy and vision

Your skills may include:

  • 7 years of Content Design related experience, and exceptional writing abilities
  • Best-in-class understanding of UX principles, microcopy, and content design principles
  • Outstanding stakeholder management and communication skills; equally comfortable sharing your perspective in a cross-functional stand-up as a boardroom
  • Exceptional writing skills, extra marks for experience in advertising, growth, and/or marketing
  • Skilled understanding of when and how to use data to inform product strategy
  • Experience working in a fast-paced, dynamic environment, and an ability to pivot gracefully
  • Ability to navigate and work inside Figma

All that said, even if you don't have all of the skills above, consider applying. Talent takes many different shapes.

Benefits:

  • Great medical, dental, and vision insurance options with additional programs available when enrolled
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • 401(k) plan to help save for your future
  • In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Subsidized commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $165,000 - $206,250. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Salary : $165,000 - $206,250

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