What are the responsibilities and job description for the Marketing Communications Specialist, Graphics and Digital position at Lyngblomsten?
Marketing Communications Specialist
Status: Full time – 40 hours per week
Classification: Exempt
Lyngblomsten, an award-winning Christian nonprofit organization serving older adults through healthcare, housing, and community-based services, is hiring for a Marketing Communications Specialist. The specialist is responsible for producing and distributing a variety of materials through traditional and digital communication channels, with the goal of advancing Lyngblomsten’s communication and marketing objectives. This position is a blend of digital marketing and writing.
The Marketing Communications team serves as an in-house marketing/design/PR agency for Lyngblomsten. We help achieve the mission of bettering the lives of older adults by providing high quality, highly relevant work, along with advancing Lyngblomsten’s reputation through strategic public relations, transparent constituent communications, and solid brand management.
Please submit a cover letter, resume, and at least three marketing/communication work. Examples of marketing/communications samples include: marketing emails (drip campaign, event invitation, etc.), blog posts, articles (human interest story, news announcement, etc.), press releases, etc.
Want to know more? Check out the Key Responsibilities below.
Key Responsibilities:
Job focus areas for the Marketing Communications Specialist are digital marketing and writing. Key responsibilities include the following:
Lyngblomsten does not discriminate in employment on any basis protected by law. Please tell us if you require any special arrangements during the interview process. Upon conditional job offer of employment, all applicants will be subject to a State of MN background study.
We offer competitive pay and outstanding benefits, paid training, and scholarship opportunities.
Our benefits package shows how invested we are in our employees. At 30 hours a week, you are eligible for:
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Status: Full time – 40 hours per week
Classification: Exempt
Lyngblomsten, an award-winning Christian nonprofit organization serving older adults through healthcare, housing, and community-based services, is hiring for a Marketing Communications Specialist. The specialist is responsible for producing and distributing a variety of materials through traditional and digital communication channels, with the goal of advancing Lyngblomsten’s communication and marketing objectives. This position is a blend of digital marketing and writing.
The Marketing Communications team serves as an in-house marketing/design/PR agency for Lyngblomsten. We help achieve the mission of bettering the lives of older adults by providing high quality, highly relevant work, along with advancing Lyngblomsten’s reputation through strategic public relations, transparent constituent communications, and solid brand management.
Please submit a cover letter, resume, and at least three marketing/communication work. Examples of marketing/communications samples include: marketing emails (drip campaign, event invitation, etc.), blog posts, articles (human interest story, news announcement, etc.), press releases, etc.
Want to know more? Check out the Key Responsibilities below.
Key Responsibilities:
Job focus areas for the Marketing Communications Specialist are digital marketing and writing. Key responsibilities include the following:
- Help develop, execute, manage, and monitor digital marketing initiatives, specifically email campaigns, digital ads, and social media
- Help coordinate the ongoing functionality of Lyngblomsten’s websites, including creating, testing, and deploying new content (e.g., copy, web pages/sections, submission forms), developing a schedule for reviewing and updating content, and interfacing with website vendors for troubleshooting and technical requests
- Monitor analytics for digital initiatives (e.g., website traffic, email campaigns); provide reporting and recommendations as requested
- Help the team produce videos for promotional, informative, or educational purposes
- Develop ideas and write content (e.g., articles, web and brochure copy, fundraising copy, news releases, social media posts) for Lyngblomsten’s communication channels
- Prepare for writing assignments by conducting research and developing interview questions; conduct interviews and check facts
- Proofread and edit others’ writing, ensuring compliance and consistency with brand and style guidelines
- Take photos and prepare them for print and digital use
- Participate effectively in a team setting and communicate regularly with project stakeholders, helping to ensure deliverables meet the project vision, specifications, and timeline
- Work occasional evenings and weekends, as needed
- Bachelor’s degree in digital media, communications, marketing, journalism, or related field
- 2 or more years of successful, related professional experience
- Experience with tools used for website content management, social media management, and CRM
- Experience with basic HTML and CMS (ideally WordPress)
- Knowledge of SEO/SEM best practices and trends and experience optimizing web content accordingly
- Experience designing, testing, and sending emails as part of marketing campaigns
- Strong research skills; adept at gathering accurate and reliable information and fact checking
- Excellent writing, spelling, and proofreading skills
- High degree of accuracy and attention to details
- Comfortable working on a PC platform (Windows Suite and Adobe Creative Suite)
- Experience with digital analytics and online advertising a plus
- Experience taking photos for publications using a DSLR camera a plus
- Experience capturing and editing video footage for marketing projects a plus
- Experience conducting interviews a plus
- Graphic design and pre-press experience a plus
Lyngblomsten does not discriminate in employment on any basis protected by law. Please tell us if you require any special arrangements during the interview process. Upon conditional job offer of employment, all applicants will be subject to a State of MN background study.
We offer competitive pay and outstanding benefits, paid training, and scholarship opportunities.
Our benefits package shows how invested we are in our employees. At 30 hours a week, you are eligible for:
- Low employee cost Medical and Dental
- HSA account, plus an employer contribution
- Free Employee Life Ins. and LTD insurance
- 200% match of your 2% contribution to a 403B after 1 year
- Flex/PTO starting at 4.62 hours earned per 80 hours. (Up to 3 weeks the first year)
- Short-Term Disability Earn 56 hours per year
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