What are the responsibilities and job description for the Social Media Specialist position at Lyon Living?
Description
Lyon Living proudly offers the following benefits:
This is more than just a social media job—it’s a creative powerhouse role. As an extension of our in-house creative and marketing team, you’ll be responsible for not just posting content but actively shaping our brand voice, visuals, and online reputation. You’ll wear multiple hats: content creator, community builder, reputation manager, and creative marketing assistant. If you thrive in a fast-paced, highly creative environment where no two days are the same, keep reading! .
Essential Job Functions
This position requires attendance at offsite meetings, visits to other Company operated locations, purchase of goods from offsite vendors and other tasks away from a single assigned location. Applicant must have a valid driver's license or be able to utilize an alternative form of transportation at their own expense which allows them to reach the required destination in a time period comparable to that if they were to drive their own vehicle. Employees choosing to drive their own vehicle for work-related duties will be required to have a valid driver’s license and provide proof of insurance, and may be subject to a DMV record search.
Lyon Living is an Equal Opportunity Employer. Employment selection and related decisions are made without regard to race, color, religion, sex, national origin, disability, or veteran status.
Pre-employment background check and drug screening required. Lyon Living participates in the E-Verify program.
Lyon Living proudly offers the following benefits:
- Medical/Dental/Vision Plans/FSA/HSA
- 401K Matching
- Employee Housing Discounts
- Education Reimbursements
- Employee Referral Bonuses
This is more than just a social media job—it’s a creative powerhouse role. As an extension of our in-house creative and marketing team, you’ll be responsible for not just posting content but actively shaping our brand voice, visuals, and online reputation. You’ll wear multiple hats: content creator, community builder, reputation manager, and creative marketing assistant. If you thrive in a fast-paced, highly creative environment where no two days are the same, keep reading! .
Essential Job Functions
- Social Media Management & Content Creation:
- Concept, create, and schedule original content across Instagram, TikTok, X, Facebook, LinkedIn, and whatever else we’re supposed to be on.
- Capture high-quality photo and video content for social media using professional or mobile cameras.
- Edit short-form videos and reels with trending sounds, text overlays, and effects.
- Work closely with the marketing and design teams to ensure brand consistency in visual and written content.
- Assist with content planning, brainstorming, and campaign execution.
- Reputation & Community Management:
- Monitor brand mentions and sentiment across social media, review platforms, and forums.
- Respond strategically to customer feedback, reviews, and social media comments—whether it's praise, criticism, or outright chaos.
- Collaborate with customer service teams to ensure a unified brand voice in both the good times and the messy ones.
- Marketing & Administrative Support:
- Assist in planning and executing marketing campaigns.
- Help with light design work for digital and print materials (Canva, Adobe Suite experience is a plus).
- Maintain an organized content calendar, track performance metrics, and compile reports on social media insights.
- Support team members with administrative tasks as needed.
- Filming, Photography & Production Assistance:
- Operate cameras and assist in capturing high-quality brand visuals.
- Set up lighting, framing, and sound for in-house video shoots.
- Work closely with designers, videographers, and other creatives to bring concepts to life.
- 2–4 years of experience in social media management, content creation, or digital marketing.
- A strong understanding of how to film, photograph, and edit content for social media.
- Experience with tools like Sprout Social, Hootsuite, Brandwatch (or similar) for monitoring and engagement.
- Proficiency with design/editing software (Canva, Adobe Photoshop, Premiere Pro, CapCut, or similar).
- Excellent copywriting skills—you know how to make content pop.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- A deep understanding of social media trends, audience engagement, and what makes people stop scrolling.
- Experience handling social media crises.
- Knowing when to engage vs. when to let things die out on their own.
- An eye for aesthetic storytelling and brand-building through visuals.
- A portfolio showcasing social media campaigns, photography, or video work.
- Competitive salary benefits
- A team that actually gets memes
- Occasional snacks, IRL or virtual
This position requires attendance at offsite meetings, visits to other Company operated locations, purchase of goods from offsite vendors and other tasks away from a single assigned location. Applicant must have a valid driver's license or be able to utilize an alternative form of transportation at their own expense which allows them to reach the required destination in a time period comparable to that if they were to drive their own vehicle. Employees choosing to drive their own vehicle for work-related duties will be required to have a valid driver’s license and provide proof of insurance, and may be subject to a DMV record search.
Lyon Living is an Equal Opportunity Employer. Employment selection and related decisions are made without regard to race, color, religion, sex, national origin, disability, or veteran status.
Pre-employment background check and drug screening required. Lyon Living participates in the E-Verify program.
Salary : $65,000 - $70,000
