What are the responsibilities and job description for the Media Relations Advisor position at LyondellBasell Industries?
LyondellBasell
Basic Function
As Media Relations Advisor, the successful candidate will play a pivotal role amplifying market leadership and value for the organization through impactful communications across trade, financial media and other strategic platforms. As a member of the Corporate Communications team, they will work closely with internal stakeholders across departments to execute strategic communication plans that boost brand awareness, strengthen the company’s reputation, and build trust and influence among key stakeholders.
Roles & Responsibilities
General:
- Liaise with media in a constructive manner, even when circumstances are ambiguous and/or contentious and require clear expectation management and a deliberate, thoughtful approach.
- Provide strategic counsel and support to internal stakeholders on media-related matters.
- Proactively pitch newsworthy company stories, initiatives, and expert insights to secure placements.
- Monitor media coverage, analyze its impact on brand perception, anticipate potential reputational risks and collaborate with key subject matter experts to develop proactive response plans.
- Collaborate with the investor relations team to develop and implement impactful financial communication strategies, including supporting the development of the company’s Annual Report.
- Stay abreast of industry trends and media landscape changes to inform communication strategies.
- Manage the company’s bi-weekly, global NewsClips process with a mindset of continuous improvement.
- Understand and execute against the vision of the company by translating relevant KPIs into target outcomes in the media, financial and executive communications space.
- Be proactive and think several steps ahead to anticipate needs of clients / stakeholders and management, as well as address conflicting priorities through clear communications to balance workload.
- Support Executive Communications, by researching pertinent topics, presenting and summarizing findings in a cogent, succinct manner for topics such as strategic, corporate initiatives, current events and industry and sustainability-related trends.
- Contribute to the alignment and proactive information sharing among the Corporate Communications team and with key internal stakeholders related to messaging, media resources and upcoming events/activities, etc.
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Min. Qualifications
Area of Expertise, Requirements:
- Excellent writing and editing skills to produce compelling communication materials, ideally with media relations experience.
- Deadline-driven and accountable with a sense of ownership and independence.
- Detail- and solutions-oriented, adaptable and ability to thrive in a fast-paced environment while displaying an upbeat, professional attitude.
- Clear understanding of media relations processes and ability to interact with media proactively and reactively. Existing relationships with relevant media are a plus; pertinent work samples (press release speeches, etc.) are required for each applicant.
- Solid knowledge of Associated Press style and be adept at proofreading.
- Strong analytical skills and dedication to continuous improvement to measure and evaluate the effectiveness of communication efforts.
- Excellent collaboration and listening skills, and ability to contribute to and influence multiple projects and stakeholder groups.
- Ability to work independently with varying guidance on complex situations, and effectively under pressure using exceptional judgement and emotional intelligence.
- Ability to maintain a high level of discretion, confidentiality and manage sensitive materials.
- Sets stretch targets for self to ensure high quality performance, as well as professional and personal development.
- Basic knowledge of the chemical industry and sustainability is preferred.
Education:
- A bachelor’s degree is required, preferably in journalism, communications, business, marketing, public relations or related area of study.
Work Experience:
- Six or more years of relevant experience required. Must provide relevant work samples to gauge writing skills and submit to a writing test as part of the hiring process.
- Experience working for or supporting a global, public company.
- Experience in the petrochemical, oil and gas or energy sector. As an alternative, job applicants must have experience working in a professional services environment (legal, accounting and marketing/public relations agencies).
Languages:
- Superior mastery of the English language, particularly in written form, is a must.
Other skills:
- Proficient in Microsoft Word, PowerPoint and working knowledge of Excel.
- Familiar with Cision and/or other media and content databases.
Preferred Qualifications
Competencies
We are LyondellBasell – a leader in the global chemical industry creating solutions for everyday sustainable living. Through advanced technology and focused investments, we are enabling a circular and low carbon economy. Across all we do, we aim to champion our employees, and unlock value for customers, investors and society. LyondellBasell places high priority on diversity, equity and inclusion and is strongly committed to our planet, the communities where we operate and our future workforce. As one of the world’s largest producers of polymers and a leader in polyolefin technologies, we develop, manufacture and market high-quality and innovative products for applications ranging from sustainable transportation and food safety to clean water and quality healthcare. For more information, please visit www.lyondellbasell.com or follow @LyondellBasell on LinkedIn.
Must be at least 18 years of age and must be legally authorized to work in the United States (US) on a permanent basis without visa sponsorship.
LyondellBasell does not accept or retain unsolicited résumés or phone calls and/or respond to them or to any third party representing job seekers.
LyondellBasell is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, and other protected characteristics. The US EEO is the Law poster is available here.
