What are the responsibilities and job description for the Social Strategy Director position at M Booth & Associates, Inc?
Who We Are
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands. Our workplace thrives on courage, ideas, respect, and humanity, driving meaningful change for our clients. We are deeply passionate about staying ahead in the fast-moving world of social media , sharpening storytelling strategies, and leveraging groundbreaking insights to create campaigns that win in the marketplace.
We operate as a hybrid workforce, focusing on how we lead and inspire, not where . Our philosophy— Be IRL (Inspired Relevant Leaders) —emphasizes the importance of intentional connections, driving collaboration and creativity across our team and clients alike.
We now have an exciting opportunity for a Social Strategy Director to join our growing team and lead bold, culturally relevant campaigns for clients in the CPG space .
Social Strategy Director
This leadership role is ideal for a social strategist who's deeply immersed in the culture of the internet —someone who lives at the intersection of strategy, memes, trends, and influence . With 8 years of experience , you'll take the lead in recasting familiar CPG brands through innovative, social-first strategies that align with brand goals and drive meaningful growth. You'll stay ahead of trends, lead conversations, and build communities across platforms.
As the Social Strategy Director, you'll manage complex, multi-platform campaigns from concept to completion and collaborate with cross-functional teams. You'll also play a key client-facing role—delivering insights, providing strategic counsel, and leading new business initiatives.
What You'll Do
Social-First Strategy & Execution
- Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the CPG space .
- Build tailored social playbooks that combine paid, earned, and organic strategies, ensuring brands show up authentically.
- Stay obsessed with social trends —from TikTok sounds to Instagram aesthetics—and translate memes, moments, and behaviors into meaningful brand activations.
- Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
- Inform influencer marketing efforts , partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.
Client Leadership
Collaboration & Team Leadership
Performance Monitoring & Reporting
What You'll Bring
What We'll Bring
Salary Range : $100,000 - $135,000
Location & Flexible Work Policy
For those within the NYC hub, we meet in person two days a week—whether that's in our office, a client's space, or at an industry event. If you're outside the NYC area, you'll have periodic opportunities to join in-person meetings and client events to maintain connections. Collaboration is a cornerstone of our policy, with flexibility built in to ensure work-life balance.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Ready to Lead the Future of Social?
Come join us at M Booth. Be Inspired, Be Bold—come shape the social future with us.
Salary : $100,000 - $135,000