What are the responsibilities and job description for the Director, Influencer Marketing - Corporate position at M Booth?
Who We Are :
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that's alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to "Be IRL" - this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired...come work with us at M Booth.
We are a collaborative mid-sized agency with an immediate opportunity for an Influencer Director .
As an Influencer Director on the Corporate team, you will bring cultural insights and connections in the influencer / content creator space to help lead this programming on some of our biggest and most exciting brands, including a financial services brand & a consumer brand. You'll be responsible for leading the influencer program strategy and the growth of these programs. Additionally, as influencers more and more are not just moving forward brand objectives but are driving cultural movements, you will have a seat at the table helping guide key clientele on culture strategy. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of influencer amplification.
You are also a key member of new business pitches as well as selling in projects to clients. You are drafting and creating influencer programs, leveraging your influencer connections and networks to help our clients find the right influencers to work with, and you have a hand in program budgeting. You're expected to be tenacious in motivating teams, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manner to senior leadership.
Who You Are :
- A strategic and creative leader who is adept at building and selling in influencer programming strategies based on briefs and client needs
- A strong networker with relationships in industries, including influencers in the small business / entrepreneur space, lifestyle influencers, etc.
- Out on the scene and ready to connect dots and developing relationships that matter and can drive impact for your clients
- An expert in what and who is trending, and how to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
- An energetic and dynamic culture carnivore
- A culture vulture with a can-do, future-forward approach and attitude
- Creative and not a box checker
- A critical thinker who goes beyond the surface level
- Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
- Someone who thrives in fast-moving and collaborative (read : not toxic) environment
- We have a one-team one dream approach; there is no "me" in team
- Exceptional problem-resolution skills, including the ability to think creatively and outside the box
- A current seasoned Account Supervisor or Director
What You'll Do :
Client Leadership :
Program Oversight & Management
Team Management
What You'll Bring :
What We'll Bring :
Here are a few highlights of the benefits we offer at M Booth :
Our Flexible Work Policy :
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states :
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary : $101,000 - $135,000
