What are the responsibilities and job description for the Data Science Leader - Pharmaceutical Marketing position at M3USA?
We are looking for a highly skilled Data Science Leader - Pharmaceutical Marketing to join our team at M3USA. As a leader in this role, you will be responsible for developing and executing a comprehensive data science strategy that drives business growth through advanced analytics, machine learning, and AI-driven solutions.
">Key Responsibilities:
- Develop and execute a data science roadmap aligned with business objectives for primarily pharma clients.
- Build a long-term vision for data innovation, advanced analytics, and AI-driven solutions to enhance marketing effectiveness across our platform and suite of products.
- Design and implement advanced attribution models, such as marketing mix modeling (MMM) and multitouch attribution (MTA), to evaluate and optimize omnichannel efforts.
- Drive the design and deployment of machine learning models and AI systems to optimize marketing campaigns, personalize customer experiences, and forecast custom audiences and outcomes.
The successful candidate will have 12 years of experience in data science, analytics, or marketing measurement, with at least 5 years in a leadership role. They will possess extensive experience with data governance, compliance, and working with sensitive healthcare data.
