Social Media and Marketing Coordinator

Job Status: Full-time
Classification: Non-Exempt
Reports to: VP of Communication and Marketing

Mission:
Maȟpíya Lúta embraces Lakȟota and Jesuit Catholic values and teachings to grow as a community
through education, spiritual formation, Lakȟota language, art, and culture. Maȟpíya Lúta includes four
schools, a Heritage Center, and six active Catholic churches on Pine Ridge Indian Reservation. By
integrating both Lakota culture and heritage with spiritual beliefs from the Lakota and Catholic traditions,
Maȟpíya Lúta aims to foster leaders to impact a changing world.

Job Summary:
The Social Media and Marketing Coordinator is responsible for fostering awareness of and support for
Maȟpíya Lúta’s mission and efforts; building and enhancing Maȟpíya Lúta’s recognition and perception
in the community; maintaining office files and procedures; and supporting the overall Communications
and Marketing efforts of Maȟpíya Lúta. This job is in-person on the main campus of Mahpiya Luta with
some flexibility due to occasional evening and weekend hours.

Essential Duties:

• Manage and maintain the organization's social media presence on Facebook, Instagram, and

LinkedIn, ensuring all content aligns with Maȟpíya Lúta brand standards.

• Develop and implement online marketing strategies to enhance engagement, reach, and

community interaction across these platforms.

• Assist and collaborate with other departments to organize and manage their social media pages,

providing guidance to ensure consistency with the organization's brand and messaging.

• Develop original content and suggest creative ways to attract more followers to Maȟpíya Lúta’s

social media accounts and website.

• Create engaging text, image/photo, and video content to highlight the various events, programs,

and initiatives of the schools, The Heritage Center, pastoral, and transformative programs.

• Maintain an optimal posting schedule, considering web traffic, customer engagement metrics,

and Maȟpíya Lúta’s programmatic needs.

• Suggest new ways to attract prospective customers, like promotions and campaigns.

Assist with Studio operations including coordinating studio schedule, keeping inventory of studio
equipment, maintaining and ordering equipment.

• Provide coverage and promotion for organization-related events, including evening and weekend

activities such as sports games, church functions, and Heritage Center events.

• Create and contribute content, including written stories or videos, for the organization's monthly

eNews.

• Maintain, update, and expand the organization's library of photos, videos, and audio content to

ensure fresh and engaging media resources.

• Develop and maintain relationships with organizational staff in The Heritage Center, school staff

and faculty, pastoral community, and Advancement Affairs staff to keep informed of
organizational updates and successes.

• Manage and organize Communications office equipment, including cameras, tripods, and other

communications tools, ensuring proper storage, maintenance, and availability for use. Track
inventory, schedule equipment checkouts as needed, and assist with setup and troubleshooting
as needed to support media production and communication efforts.

• Assist in special events on campus, as assigned.
• Assist in annual publications, as assigned.
• Other job-related duties assigned.

Job Qualifications

• Bachelor's or Associate’s degree.
• Understanding of Maȟpíya Lúta ’s mission, philosophy and needs to better educate interested

Physical requirements: Ability to sit at a desk and use a personal computer, telephone or other desktop
office equipment—60% of work time, walking and standing for extended periods of time —35% of work
time, bending at the waist and lifting less than 5 lbs.—3% of work time, bending at the waist and lifting
5-15 lbs. 2% of work time.

Pay: Compensation is based on education and experience, with a starting rate of $19.75 per hour.

To Apply send completed application and resume to:

Brenda Bad Heart Bull, VP of HR

100 Mission Drive

Pine Ridge, SD 57770

brendabhb@mahpiyaluta.org

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