Marketing Copywriter (Remote)

Role Description:

Mabaya Group is seeking a Marketing Copywriter to craft compelling, persuasive, and engaging marketing content across multiple platforms. The ideal candidate has a strong background in advertising, brand messaging, and digital marketing copy.

This is a remote contract role, but candidates must be based in New York, New York, and eligible to work in the United States.

Responsibilities:

• Write and edit marketing copy for websites, landing pages, emails, social media, and ad campaigns.
• Develop persuasive brand messaging that aligns with business objectives and target audiences.
• Conduct market research to understand industry trends and customer behavior.
• Optimize copy for SEO and conversion rates to enhance digital campaign performance.
• Collaborate with designers, marketers, and stakeholders to develop cohesive campaigns.
• Analyze content performance metrics and make data-driven adjustments.
• Ensure consistency in tone, voice, and style across all marketing materials.

Qualifications:

Minimum Requirements:

• 3 years of experience in marketing copywriting, advertising, or brand messaging.
• Strong understanding of SEO, digital marketing strategies, and content optimization.
• Experience working with content management systems (CMS) and email marketing tools.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Candidates must be based in New York, New York, and eligible to work in the U.S.

Preferred Skills:

• Experience with Google Analytics, A/B testing, and performance tracking.
• Familiarity with social media content creation and ad copywriting.
• Ability to write conversion-driven, customer-focused copy.
• Strong collaboration skills to work effectively with design and marketing teams.

Compensation & Job Type:

• Freelance, Contract (Paid) – Compensation based on experience and project scope.
• Estimated Pay Range: $30 – $80 per hour, depending on expertise.
• Remote – Candidates must be based in New York, New York, and eligible to work in the U.S.
• Travel Requirements: None.