Demo

Market Development Manager

Mac's List
Kirkland, WA Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 5/20/2025

Status : Full-Time, Employee

Job Function : Market Development, Business Development, Marketing, and Evangelism

Relevant Work Experience : 7-10 years

Career Level : Experienced

Office Location : Kirkland

Workplace Type : Hybrid (a mix of work from home or in office)

Salary Range : $156,700 - $176,000 annually

Benefits

  • Fully Paid Medical, Dental, and Vision Insurance for Employees and Eligible Dependents
  • Qualified High Deductible Health Plan / Health Savings Account / FSA
  • Employee Assistance Program
  • Prescription Drug Benefits
  • AFLAC
  • Long-Term Care Reimbursement
  • WPFLM Reimbursement
  • Employer-paid short-term and long-term disability
  • Employer paid Life and AD&D
  • 401(k) Plan with Company Matching and No Vesting Period
  • Net-Employer 401(k) Contribution
  • Bi-annual Bonus Program
  • Minimum 15 Vacation Days Per Year
  • 12 Company Holidays
  • Personal Volunteer Time
  • 10 Days of Maternity / Paternity Leave
  • 7 Sick Days Per Year

The Role

As a Market Development Manager at the Bluetooth SIG, you will own and lead market and business development projects for strategic new markets, solutions, and use cases for Bluetooth technology.

You will use your knowledge of the market to identify gaps and opportunities to help increase market penetration and accelerate the use of Bluetooth technology. You will create market development plans that help drive the adoption of Bluetooth technology, including ensuring key stakeholders are focused and supporting the strategic direction of Bluetooth.

In support of your plans, you will engage with members, analysts, associations, and other market influencers to help develop the ecosystem necessary to realize the opportunity, including the identification of champions, clearing a path for stakeholder education, and building a bridge for marketing promotion at the Bluetooth SIG.

As a spokesperson for Bluetooth SIG at events and briefings, including public speaking, presentations, and webinars, you will directly support market evangelism and promotion to help drive a better understanding and positive perception of Bluetooth technology in the market.

Roles and Responsibilities

  • Own the planning process for new market development on multiple projects, including : Work with analysts, member companies, ecosystem, and other influencers, including other standard development organizations (SDOs), to identify gaps and opportunities in strategic marketsIdentify and execute strategic market priorities to help guide market development activities Create market development plans, defining the state of the market, target audience / influencers, execution plans, and KPIsOwn specific program priorities, manage virtual teams, and oversee specific projects to completion.
  • Own execution of market development plans on multiple projects, including : Engagement with strategic market influencersIdentify champions for Bluetooth technology (not just the primary contacts)Lead market development task groups and advisory groups, where necessary, to engage multiple-member company resources in evangelism opportunities when active member participation is required. Clear a path for stakeholder education (1 : 1 meetings, research, training, roadmaps, vision, pipelines, spec, etc.)Build a bridge to member promotion (lead webinars, speaking opportunities, events, spokespeople, etc.)Develop and manage strategic programs, as necessary, for the success of a particular market or use case.
  • Act as a key spokesperson for Bluetooth SIG at events, including speaking opportunities and briefingsAs a spokesperson for Bluetooth technology, you will utilize your knowledge of the markets, solutions, and use cases to represent Bluetooth SIG to both internal and external audiences. Act as the Bluetooth technology subject matter expert for key markets
  • Travel up to 25% of the time domestically and internationally.
  • Skills and Requirements

  • 7-10 years in marketing, business and / or market development programs for technology companies
  • Strategic thought leader and skilled diplomat adept at bringing disparate points of view into alignment
  • Passionate in building a vision for technology
  • Experienced in market analysis, market development planning, and setting goals and direction for strategic projects
  • Ownership mindset in multiple relationships across multiple projects
  • Highly proficient in market messaging, content development, and feature / use-case positioning
  • Excellent verbal and written communication and stakeholder management skills
  • Capable of merging business and technical concepts and terminology
  • Highly proficient in engagement planning for strategic markets
  • Experience in leading cross-team and cross-organization initiatives
  • Demonstrated track record of building strategic relationships and leading highly successful strategic initiatives
  • Excellent critical thinking, organization, and time management
  • Passionate, creative team player who thrives in a cross-functional, global organization
  • Track record of effectively working with B2B partners and customers in the technology domain
  • Experienced in presenting to global technical and business-focused audiences
  • Personally motivated, creative thinking, accountable team player
  • Experience in managing cultural differences and business practices with Europe, Japan, Korea, and China is a plus
  • Proficiency in Japanese, Korean, or Chinese language is a plus, but not required
  • Who We Are

    At the Bluetooth Special Interest Group ('the SIG'), we envision a world where everything and everyone that wants to connect should be able to do so in a simple, secure, and wireless way. We advance the awareness and understanding of Bluetooth technology worldwide, oversee the development of new generations of Bluetooth technology, and provide the processes and tools for developers to build, test, qualify, and brand their Bluetooth products.

    Our collaborative, fast-paced company culture and critical role in creating a more connected world with Bluetooth products will put you at the forefront of technology innovation.

    At the SIG, collaboration, commitment, integrity, respect, humility, and creativity are at the core of who we are and are displayed on a daily basis. We use our values to cultivate relationships with our members, business partners, and our organization. When joining the Bluetooth SIG, you share and display these values at the highest level.

    Not only do we care about getting work done and how we work together, we care about YOU - by providing learning and development opportunities, social events, a safety program, a wellbeing program, free snacks and drinks, and cool company swag.

    Salary : $156,700 - $176,000

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