What are the responsibilities and job description for the Product Marketing Specialist position at MAC Wholesale?
Product Marketing Specialist Role
This position is based in our University Park facility and supports the sales and purchasing team by providing compelling visual support materials of merchandise across multiple categories.
Key Responsibilities:
- Sell Sheet Development: Create visually appealing and informative sell sheets for our merchandise, highlighting key features and benefits.
- Inventory Management: Maintain inventory marketing sell sheets on the company's shared drive, ensuring documents are easily accessible, properly labeled, and regularly reviewed for accuracy.
- Collaboration: Work with the inventory team to create and update sell sheets, effectively marketing both new and existing products to enhance sales and product visibility.
- Product Expertise: Answer questions about products from various departments within the company.
- Image Editing: Edit product photos to display inventory accurately and professionally.
- 360° Photos: Create 360° photos of merchandise to showcase packaging.
- Product Specifications: Inspect and record product & packaging specifications.
- Data Accuracy: Ensure a high level of data accuracy, both on inventory sell sheets and in ERP system (NetSuite).
- Merchandising: Assist with merchandising for tradeshow showrooms.
- System Updates: Update ERP system (NetSuite) and Monday for up-to-date sell sheet statuses throughout incoming inventory process.
- Feedback: Provide feedback regarding product improvement and inventory marketing strategies.
Requirements:
- Organizational Skills: Excellent organizational skills and attention to detail.
- Multitasking: Ability to manage interruptions, multitask, and prioritize workload in a fast-paced environment.
- Photography: Ability to capture high-quality images that effectively showcase merchandise.
- Creative Mindset: A creative mindset with a passion for developing innovative marketing materials.
- Teamwork: Experience working collaboratively in cross-functional teams.
- Communication: Strong written and verbal communication skills, with the ability to effectively convey product information and value propositions.
- Industry Knowledge: Knowledge of wholesale and retail sales processes is a plus.
- Comfortability: Comfortability in front of a camera and/or streaming experience is a plus.
