Manager - Market Intelligence

Position Summary

The Market Intelligence Manager is responsible for leading the marketing intelligence team and overseeing all departmental activities related to gathering, analyzing, and interpreting marketing data. This role will play a pivotal role in driving strategic decision-making by conducting in-depth research and analysis of competitive intelligence in all the markets we serve. This individual will monitor market trends, competitor activities, and industry developments to provide actionable insights that support business growth and maintain competitive advantage. The Manager will utilize market research to gather pricing data and variance support from vendors to benchmark against competitive alternatives, ensuring that pricing strategies align with the industry and business objectives. The Market Intelligence Manager will collaborate with cross-functional teams to ensure that market insights are effectively utilized for pricing, product positioning, sales strategies, value justification and overall business planning. This position is key to growing revenue, increasing market share, meeting objectives and enhancing vendor relationships by providing actionable insights and strategic recommendations.

Position Duties/Responsibilities

• Team Development and Leadership: Oversee the operations of the marketing intelligence department to ensure efficiency and excellence in data analysis and insight generation. Monitor performance metrics to drive continuous improvements in market understanding, customer insights, profitability, market share, and customer satisfaction. Lead, mentor, and motivate the marketing intelligence team to achieve performance goals, fostering a high-performance culture through coaching and development opportunities.
• Market & Competitive Analysis: Conduct ongoing research on market trends, competitor activities, and industry developments to identify opportunities and threats.
• Competitive Intelligence Gathering: Analyze competitors’ pricing, product offerings, and strategic positioning to provide actionable insights and support go to market strategies. This will also include managing production studies and site assessments to further build out value premium justification.
• Pricing Strategy Support: Work closely with sales, rental and product support teams to assess competitive pricing and assist in the development of pricing strategies that reflect the company’s value proposition.
• Vendor Relations: Leverage market research to establish competitive benchmarks and sellable premiums based on value propositions of impactful transactions. Assist in negotiating favorable terms and conditions with vendors, ensuring pricing and service agreements support business objectives.
• Reporting & Presentations: Create regular reports and presentations to communicate findings, key trends, and recommendations to senior leadership and other stakeholders.
• Cross-Functional Collaboration: Partner with sales, rental, product support and marketing teams to align market intelligence efforts with business goals and objectives.
• Market Forecasting: Utilize market data to forecast trends, analyze competitive threats, and growth opportunities.
• Strategic Recommendations: Provide actionable recommendations that help improve market share, increase revenue, and optimize product and pricing strategies.

Supervisory Responsibilities:

• Responsible for the execution and interpretation of policies and for the successful operation of assigned unit. Has authority for hiring and disciplining employees. May be responsible for directing the work of others.

Position Requirements

Required:

• Bachelor’s degree in Business, Finance, Accounting, Marketing, Economics, or related field.
• 7 years of experience in construction equipment sales/rental environment and/or market intelligence, competitive analysis, or strategic planning.
• 2 years of direct leadership or supervision experience.

Preferred:

• Masters’s degree in Business, Finance, Accounting, Marketing, Economics, or related field.
• 10 years of experience in construction equipment sales/rental environment and/or market intelligence, competitive analysis, or strategic planning.
• 3 years of direct leadership or supervision experience.

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights.
• Understanding of the relevant industry, market trends, and competitor landscapes specific to the construction equipment industry.
• Excellent written and verbal communication skills, with the ability to present findings to senior executives as well as account representatives.
• Strong project management skills and ability ensure deadlines are met.
• Strategic thinking and business acumen.
• Strong attention to detail and accuracy.
• Ability to work independently and as part of a team.
• Time management and ability to handle multiple priorities.
• Proactive, self-motivated, and results-driven.

Other Requirements of Position

• Works under limited supervision. Independently determines the approach to take and the methods to use. Interprets policy in terms of objectives. Informs manager of unusual situations with far reaching implications.
• Major responsibilities typically require creativity and latitude. Employee typically operates with specific objectives but often few written or unwritten procedures as guidelines. Some policies or precedents for action exist.
• If an error is made while in this position, it will require moderate effort to identify the error and can create a moderate impact on the company financially

The duties and responsibilities described here are not a comprehensive list, and the scope of the job may change as necessitated by business demands.

All MacAllister Machinery companies are an Equal Employment Opportunity Employer, including Disabled and Veteran applicants.