What are the responsibilities and job description for the Summer College Internship 2025 - Marketing position at MacAllister Machinery?
Description
Are you seeking a paid college internship in marketing? Michigan CAT, a premier Caterpillar dealership known as one of the best equipment dealers in the country, has an extremely valuable opportunity to join our team for the summer. As we enter our ninth successful year of the Summer College Internship Program, we are seeking a motivated and detail-oriented Marketing Intern to join our team for the summer. This role will focus on social media, event organization, and technology marketing initiatives while providing hands-on experience in content creation, campaign management, and project coordination. Our internship program provides students with the opportunity to gain on-the-job experience in a supportive and fast-paced environment. Key Responsibilities : 1. Social Media & Digital Marketing
- Assist in creating, scheduling, and reporting content, including :
- National offers (BCP and GCI)
- Heavy Rental highlights
- Product / equipment features and used equipment promotions
- Event and customer highlights
- Maintain and enhance the internal content calendar for better organization. 2. Event Planning and Organization
- Consolidate all MFC event details into a master calendar.
- Organize event-related information in a centralized Teams channel.
- Support the planning and execution of summer demos and events. 3. Miscellaneous Projects
- Manage lead integration processes.
- Oversee the used equipment QR code project.
- Organize external ad placements and allocations.
- Assist with data cleanup as needed. Preferred Skills & Qualifications :
- Strong organizational and communication skills.
- Familiarity with social media platforms and content management tools.
- Ability to manage multiple projects simultaneously.
- Interest in marketing, event planning, and technology campaigns.
- Currently enrolled in a 4-year bachelor’s degree program with an accredited college
- Currently pursuing a major in business, advertising, marketing, or related field
- Available to work full-time for 12 weeks (May through August) This internship offers hands-on experience and the opportunity to contribute to impactful marketing initiatives.
All MacAllister Machinery companies are an Equal Employment Opportunity Employer, including Disabled and Veteran applicants.
