Marketing Coordinator

Title: Marketing Coordinator

About Mach: 

Our vision here at Mach is to become the leading provider of foundational automation for off-road machinery to improve how food and fiber is produced, buildings are constructed, and infrastructure is installed and managed. We believe we can be a catalyst for disruption and innovation in off-road automation with the mission to empower leading Original Equipment Manufacturers (OEMs) by continuing to provide world class solutions in perception, navigation, route planning, monitoring, connectivity, and the tools to customize solutions for their desired use and unique needs. Our customer first process integrates the technologies which enable autonomy on a wide variety of machines for different uses.

Mach was formed in 2022 through the merger of two leading autonomy teams in the agriculture and government autonomy fields. Mach is addressing a growing market for off-road autonomy and robotics especially in agriculture. We are looking to add passionate, motivated individuals to our highly experienced and talented team. Mach is especially looking for people that want to make a positive difference in how the world gets work done and leave a legacy through their contributions!

Position: Marketing Coordinator

Are you prepared to elevate your marketing career within a cutting-edge robotics and autonomous vehicles environment? At Mach, we’re seeking a Marketing Coordinator with a flair for both creative storytelling and technical comprehension. You’ll be crucial in communicating our advanced technologies—like sensor fusion, LiDAR perception stacks, and route-planning algorithms—to diverse audiences, from farm operators, engineers, product managers, and C-suite level executives at major construction, ag, defense and turf care OEMs.

• Content Creation Develop high-impact trade videos showcasing Mach’s unique technology stack (e.g., demonstrations of automated GPS-guided tractors).
• Design compelling graphics using tools such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and video editing software (e.g., Premiere Pro, After Effects).
• Write educational and persuasive copy that translates complex autonomy concepts (e.g., onboard sensor architectures, AI-driven path planning) into accessible messaging.
• Trade Show Support Coordinate end-to-end trade show strategies (logistics, promotional materials, booth layouts) that highlight Mach’s advanced robotics and autonomy solutions.
• Integrate interactive demos (e.g., live telemetry feeds, RTK/communication displays) to engage audiences at industry events.
• Brand Development Lead brand strategy to ensure consistent storytelling about Mach’s role in next-generation off-road automation.
• Collaborate with design teams to maintain cohesive visual guidelines across all media, including digital, print, and 3D trade show displays.
• Marketing Strategy Design and execute multi-channel campaigns (SEO/SEM, email nurturing, social media) to generate MQLs (Marketing Qualified Leads) and drive brand awareness.
• Employ advanced attribution modeling and A/B testing to measure campaign ROI and optimize marketing funnels.
• Collaboration Work closely with engineering, product management, and sales to create marketing collateral (spec sheets, white papers, case studies) that precisely communicate Mach’s value proposition, from real-time sensor processing to autonomous vehicle control.
• Align messaging with internal SMEs (Subject Matter Experts) to ensure technical accuracy.
• Digital Marketing Oversee website updates and optimize landing pages using analytics platforms (e.g., Google Analytics, Hotjar) to refine the user experience.
• Manage email campaigns and social media outreach, leveraging segmentation and personalization strategies to target distinct industry verticals (agriculture, construction, etc.).
• Sales Support Utilize sales systems (Apollo, Odoo, Salesforce) to synchronize lead generation efforts, track pipeline velocity, and measure campaign performance against sales objectives.
• Implement lead scoring models to prioritize high-value prospects.
• Data Analysis Monitor and analyze KPI dashboards (CPL, CAC, LTV) to fine-tune future campaign tactics.
• Generate regular performance reports to inform strategic decisions and budget allocation.

• 5 years of experience in marketing, design, and media creation—preferably within a technical B2B environment (e.g., industrial machinery, robotics, construction, or agriculture).
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• A collaborative, team-oriented mindset that thrives in cross-functional environments—especially when translating advanced engineering concepts into effective marketing.
• Proven ability to synthesize complex technical subjects (sensor data workflows, software-defined autonomy stacks) into clear, compelling marketing narratives.
• Experience managing marketing budgets, planning integrated campaigns, and measuring performance through data-driven analysis.

• Advanced proficiency in graphic design and multimedia (Adobe Creative Suite, Final Cut Pro, 3D rendering software).
• Demonstrated experience with video editing and production—particularly for technical demonstrations or product showcases.
• Exceptional writing and editing skills for both short-form and long-form marketing copy (press releases, blog posts, white papers, etc.).
• Familiarity with B2B marketing in industries like agriculture, construction, robotics, or industrial automation.
• Hands-on experience with marketing automation platforms (Marketo, HubSpot) and CRM integrations (Salesforce or Odoo).
• A data-driven approach to optimizing marketing funnels and evaluating campaign effectiveness—experience with advanced analytics, lead scoring, and funnel metrics a plus.

Benefits:

• Generous vacation and PTO
• 10 Paid Holidays
• 75% company sponsored health
• Dental, Vision and 401K available
• Equity incentive through profits interests 

• U.S. Citizen
• Ability to pass a background check

Job Type: Full-time

Salary: $75,000–$95,000 per year, based on experience and qualifications

Location: Ames, Iowa

If you’re excited by the opportunity to bridge cutting-edge off-road robotic systems with compelling, data-driven marketing strategies, we invite you to join our team and help shape the future of autonomous machinery at Mach. Apply today and take your marketing expertise to the next level!

Contact:

• Please email resume to careers@mach.io to apply