Demo

Brand Marketing & PR Manager, First Second + 23rd Street Books Job at Macmillan

Macmillan
New York, NY Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/9/2025

Description

The candidate will handle brand strategy and promotion for 23rd Street Books, specializing in adult graphic novels, and First Second Books, specializing in young readers graphic novels. This role involves simultaneously building the brands of 23rd Street and First Second, with each imprint like two sides of the same coin, as :

  • High value consumer facing brands
  • The best editorial home for graphic novel creators from all fields
  • Ever growing presences in the Book Trade, the S&L market, and the Direct Market (comics retailers)
  • Attractive sources for film, tv, and gaming properties

This is a deadline-focused, results-driven role that requires someone with strong organizational skills and a flair for creative strategy. You should be comfortable interacting with several company departments from editorial to marketing, be open to learning, and be able to drive brand marketing strategies across multiple platforms.

What you'll do :

Key responsibilities include executing or supervising the following :

  • Generate creative and results-driven marketing campaigns for First Second and 23rd Street titles, authors, and series.
  • Complementing MCPG's existing title-by-title marketing and publicity teams with a lens on building the overall brands of the two imprints.
  • Managing and monitoring both imprints' website and social media platforms, developing engaging social media content with a focus on organically growing the audiences.
  • Develop creative email marketing campaigns and build community through monthly brand-specific newsletters.
  • Growing brand visibility through media coverage for the imprints across print, radio, online; being both reactive to cultural trends and proactive in promoting our books and creators.
  • Maintain a keen understanding of competitive brands in the publishing industry, as well as the overall children's, teen, and entertainment markets.
  • Plan and orchestrate COMIC CON appearances-including SDCC, NYCC, TCAF, and other regional and national conventions to grow brand awareness and generate sales.
  • Working with Design, Editorial, Macmillan Marketing, Publicity, and Sales, as needed to integrate with overall publishing strategy.
  • What you'll bring :

  • Experience in comics, trade publishing, and / or entertainment media
  • Experience in book marketing, social media, marketing and / or publicity a plus, but not required.
  • Creative approach to social media and strong understanding of digital analytics
  • Ideally, basic graphic design skills, HTML experience helpful
  • Ideally, event and conference planning experience
  • Excellent communication skills
  • Ability to learn new programs and be flexible within a changing marketplace
  • Strategy-oriented with the ability to think creatively
  • A love of graphic novels is essential.
  • Ideal Experience :

  • Prior experience in publishing or media or related field preferred but not required.
  • High school diploma or equivalent
  • This role will have an annual salary of $70,000-$75,000.

    Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

    U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

    We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity / expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

    Salary : $70,000 - $75,000

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Brand Marketing & PR Manager, First Second + 23rd Street Books Job at Macmillan?

    Sign up to receive alerts about other jobs on the Brand Marketing & PR Manager, First Second + 23rd Street Books Job at Macmillan career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $113,925 - $149,457
    Income Estimation: 
    $128,981 - $177,855
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $82,418 - $108,006
    Income Estimation: 
    $137,727 - $181,250
    Income Estimation: 
    $137,727 - $181,250
    Income Estimation: 
    $169,213 - $239,804
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $82,418 - $108,006
    Income Estimation: 
    $184,635 - $240,705
    Income Estimation: 
    $66,102 - $83,695
    Income Estimation: 
    $77,564 - $103,374
    Income Estimation: 
    $89,475 - $130,415
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $126,194 - $181,510
    Income Estimation: 
    $81,066 - $102,466
    Income Estimation: 
    $99,566 - $135,666
    Income Estimation: 
    $89,475 - $130,415
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $126,194 - $181,510
    Income Estimation: 
    $102,368 - $130,738
    Income Estimation: 
    $124,920 - $172,575
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $126,194 - $181,510
    Income Estimation: 
    $82,418 - $108,006
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Macmillan

    Macmillan
    Hired Organization Address New York, NY Full Time
    We are seeking an experienced Senior Snowflake DBA to join our Data Engineering team. This role is integral to the succe...
    Macmillan
    Hired Organization Address New York, NY Full Time
    Description The role of Technical Support Specialist provides white glove service and supports staff across Macmillan to...
    Macmillan
    Hired Organization Address New York, NY Full Time
    Associate Marketing Manager, Social Media and Advertising Job Category : Audio Requisition Number : ASSOC002883 Posted :...
    Macmillan
    Hired Organization Address Hamilton, NJ Full Time
    DescriptionThe role of Technical Support Specialist provides white glove service and supports staff across Macmillan to ...

    Not the job you're looking for? Here are some other Brand Marketing & PR Manager, First Second + 23rd Street Books Job at Macmillan jobs in the New York, NY area that may be a better fit.

    AI Assistant is available now!

    Feel free to start your new journey!