Director of Marketing & Communications

• Develop and implement comprehensive marketing and communications strategies that align with organizational and program goals.
• Manage, guide, and support marketing and communications staff; develop and maintain team culture and structure in alignment with organizational values.
• Develop and oversee brand strategy, visual identity, and messaging across all channels to ensure strength and consistency of MacPhail’s brand.
• Employ traditional and non-traditional platforms and vehicles for establishing an exciting and enduring identity as a welcoming, inclusive cultural destination.
• Manage media relations and crisis communications, direct efforts of contracted consultants.
• Serve as representative for the institution in the community, the field, and with media.
• Lead and analyze effectiveness of digital marketing/communications efforts to achieve organizational and program goals including key metrics for website, email, and social media.
• Introduce and oversee tools, processes, and systems to manage, measure, and track effectiveness of efforts, analyze results, and guide actions based on insights.
• Oversee execution of execution of campaigns and content to support organizational objectives; track results and guide efforts based on insights. 
• Oversee the creation, production, and distribution of materials for all marketing initiatives, fundraising activities, and event support.
• Work closely and consistently with program leadership and advancement to develop and execute strategic plans and initiatives in support of their goals.
• Oversee market research, including but not limited to the annual student satisfaction survey and periodic program research.
• Oversee and maintain relationships with outside vendors including graphic designers, videographers, photographers, copywriters, and printers.
• Plan, manage, and maintain department budget.
• Other related projects or duties as assigned.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or a related field
• Ten or more years of combined experience in marketing and communications, public/media relations, and digital strategies
• Proven success in the management and development of full-time staff
• Experience in project management, data management, and analysis
• Demonstrated commitment to equity and inclusion and understanding of how to incorporate this commitment across internal and external platforms
• Experience in marketing and communications for arts, cultural, and/or educational organizations preferred

• Experience with and understanding of all areas of marketing and communications: website, social media, media relations, advertising, videography and photography, e-marketing and communications, CRM databases, SEO, e-commerce
• Proven analytic and problem-solving skills that allow for strategic data analysis
• Proven ability to create and successfully execute a multi-strategy, multi-year marketing and communications plan
• Ability to lead, supervise, motivate, and evaluate staff in a fast-paced, hybrid work environment.
• Ability to manage and prioritize work within a small, nimble team responsible for both strategy and implementation
• Excellent written and verbal communication skills
• Ability to interact and communicate in a professional manner with key constituencies
• Ability to communicate and disseminate information to both internal and external individuals, with great attention to detail
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
• A commitment to continuous learning
• Curiosity about the current landscape for the arts, music, and music and education

Salary : $120,000 - $140,000