What are the responsibilities and job description for the Director, Media Enablement Job at Macys in New York position at Macys?
About
Macys is proudly Americas Department Store. For more than 160 years, Macys has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macys, Inc. The face of retail is changing, and change requires innovation.
Macy's is the largest NYC based digital retailer and has driven more than ten consecutive years of double-digit growth. Were building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.
Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macys Digital to grow your career and help shape the future of an iconic brand.
Job Overview
The Macys Marketing team is seeking an accomplished Director to lead the transformation of how we measure the effectiveness of our media campaigns. The ideal candidate will have extensive experience across different models of measurement and attribution, leveraging industry insights to take performance to the next level. This leader will be skilled at building both internal and external models, well versed in creative solutions that drive results, and a team member that others can learn from and collaborate with.
The Media Measurement team empowers the Macys organization with analytical insights and solutions to support media planning, tactical media channel execution, and optimization of the effectiveness of Macys media. The Director role leads the team, supporting all internal marketing and media teams with all backend execution and analyses of information for Audiences, Media Modeling and Attribution. The Director acts as a liaison between Media and the internal / external partners respective of measurement. The role requires a high degree of strategic and analytical ability to develop actionable insights to improve our customer engagement, our marketing strategies and financial results.
Essential Functions
Responsible for the strategy and execution of all media measurement systems including attribution, media modeling and audience connections
- Lead relationships with external partners responsible for media measurement, while working closely with stakeholders to ensure timely and accurate data and deliverables
- Analyze Marketing mix strategies with recommendations for use in future planning of events
- Answer complex business questions by applying structured problem solving and performing technical analyses
- Define analytical business problems, create innovative approach, and lead project execution
- Work closely with cross functional teams to draw insights from data and analysis, including finance, strategy, media channel leads, and people both within and without the marketing organization
- Analyze event expenses and ROI identify unproductive spend and make recommendations based upon findings
- Manage the preparation / compilation of materials for weekly / monthly / quarterly business review meetings
- Lead and prepare materials for weekly leadership meetings, weekly updates, and other major presentations
- Identify business trends and shifts, and recommend data-driven responses and recommendations to the organization
- Consistently apply a Macys Inc. omni-channel lens to analysis and insights, but have the ability to dive into specific business use cases
- Conduct research on and provide insight into industry / competitive marketing trends
- Manage the creation and maintenance of various sales databases
Team Management
Qualifications and Competencies
This position may be eligible for performance-based incentives / bonuses. Benefits include 401k, medical / vision / dental / life / disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
