Marketing Manager

MARKETING MANAGER, BELLA

The Marketing Manager, bella is a strategic role responsible for developing and executing comprehensive marketing strategies for the bella brand. This position involves joining a dynamic marketing team, driving brand awareness, and achieving business objectives through innovative campaigns and initiatives. This position reports into the Sr. Director of Marketing on the larger Commercial Marketing team.

RESPONSIBILITIES:

• In partnership with Sr. Director of Marketing, develop and execute the overall marketing strategy aligned with the brand goals, brand positioning, and target audience insights.
• Drive the creation and execution of integrated marketing campaigns, utilizing a mix of digital, traditional, and experiential channels.
• Collaborate with Product Development and Creative Services to create effective product marketing strategies, ensuring successful product launches and market penetration.
• Partner with sales to develop sell-in strategy across multiple retailers for the bella brand
• Partner with social, media, and marketing leadership in managing brand partnerships that aim to bring awareness of bella
• Manage the marketing budget, allocating resources effectively to maximize ROI and achieve key performance indicators.
• Utilize analytics tools to measure and report on the performance of marketing campaigns, making data-driven decisions for continuous improvement.

QUALIFICATIONS:

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 3-5 years of marketing experience and proven track record of successfully developing and implementing strategic marketing plans that drive brand growth and achieve business objectives.
• Experience in product marketing role at a consumer brand.
• Strong communication, and interpersonal skills.
• Strategic thinker with a customer-centric approach and a passion for innovation.
• Familiarity with the latest trends and technologies in digital marketing.
• Knowledge of marketing automation tools, CRM systems, and analytics platforms.
• Exceptional project management and organizational skills.

*Full-time position with a competitive salary and comprehensive benefits program, including hybrid work schedule, extended medical/dental/vision, 401K plus company match, EAP, discount program, holidays and Summer Fridays