Lifecycle Marketing Manager

Job Description

We are seeking a skilled Lifecycle Marketing Manager to spearhead the development and execution of personalized marketing strategies that enhance every stage of the customer journey. This role is perfect for a strategic and innovative marketer who is passionate about creating meaningful customer experiences and driving brand loyalty.

Key Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies to engage customers at every touchpoint, from acquisition to retention.
• Utilize customer data, insights, and feedback from surveys and reviews to create detailed customer personas and journey maps.
• Segment the customer base to deliver personalized marketing campaigns that resonate with specific audience segments.
• Manage reviews and survey programs to provide consistent feedback to the team and strengthen social proof.

Campaign Planning and Execution

• Design, execute, and optimize multi-channel marketing campaigns, including email, SMS, social media, direct mail, and in-app notifications.
• Collaborate with the content and creative teams to develop compelling messaging and visuals that align with the brand's identity and values.
• Manage the end-to-end campaign process, from planning and execution to performance analysis and optimization.
• Work with the product and development teams to create automated workflows and triggered messaging for different lifecycle stages.

Retention and Loyalty Programs

• Develop and manage customer retention programs, including loyalty rewards, referral programs, win-back campaigns, and re-engagement strategies.
• Analyze customer behavior, purchase history, and feedback to continuously improve retention efforts and enhance the overall customer experience.
• Implement personalized recommendations and dynamic content to drive repeat purchases and increase customer lifetime value.
• Utilize customer surveys and feedback to tailor loyalty programs and ensure they meet evolving customer needs while prioritizing lifetime value and repeat purchase rate.

Data Analysis and Reporting

• Monitor and analyze key performance metrics related to customer lifecycle stages, including acquisition, activation, retention, churn, and customer lifetime value.
• Utilize data-driven insights to inform marketing strategies and optimize campaign performance.
• Create and present reports on lifecycle marketing performance, highlighting successes, challenges, and areas for improvement.
• Conduct A/B testing and other experimentation to continually refine and improve campaign effectiveness.

Leadership and Development

• Mentor and guide junior team members, fostering a culture of continuous learning and professional growth.
• Lead training sessions and workshops to enhance the skills and knowledge of the marketing team.
• Actively participate in leadership meetings and contribute to strategic decision-making processes.
• Stay current with industry trends and emerging technologies to keep Made by Mary at the forefront of lifecycle marketing best practices.

Qualifications

• Proven experience in lifecycle marketing, customer relationship management, or a related field, preferably within the consumer goods, fashion, or lifestyle industries.
• Strong understanding of customer segmentation, journey mapping, and personalized marketing strategies.
• Proficiency in email marketing and tools (e.g., Klaviyo)
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a keen eye for detail and aesthetics.
• Bachelor's degree or higher in Marketing, Business, Communications, or a related field.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Experience with data analytics tools (e.g., Google Analytics, Triple Whale, etc)
• Experience with customer feedback tools, review moderation systems, and survey platforms (e.g. Okendo, Survey Monkey, KnoCommerce).

  Made by Mary is an equal-opportunity employer that embraces diversity and inclusion in the workplace. We strongly encourage women, persons of color, LGBTQIA individuals, persons with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply even if you do not meet 100% of the qualifications.